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MB2-228 Microsoft CRM Extending MS CRM 1.2 with .NET

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MB2-228 exam Dumps Source : Microsoft CRM Extending MS CRM 1.2 with .NET

Test Code : MB2-228
Test cognomen : Microsoft CRM Extending MS CRM 1.2 with .NET
Vendor cognomen : Microsoft
: 150 actual Questions

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Microsoft Microsoft CRM Extending MS

Microsoft and Adobe prolong integration in CRM enhance | killexams.com actual Questions and Pass4sure dumps

Adobe has deepened its ongoing partnership with Microsoft following the integration of its adventure manager content management platform with Dynamics 365.

The flow comes simply over a yr after the two application vendors first announced plans for a strategic partnership that saw Adobe acquire Microsoft Azure its preferred cloud platform for the Adobe advertising and marketing Cloud, Adobe creative Cloud and Adobe document Cloud.

it is hoped that the newest integration of Adobe’s adventure supervisor with consumer relationship administration (CRM) facts from Microsoft Dynamics 365 will observe traffic entrepreneurs able to deliver one-to-one personalisation of net content at scale.

“For well over a 12 months, engineering teams across Adobe and Microsoft were working intently collectively and making obtainable to joint purchasers a few integrations that pressure company price,” Adobe journey cloud approach vice president, Suresh Vittal, pointed out.

based on technology traffic analysis (TBR) analysts, Seth Ulinski and Zach Rabel,  the mixing deal represents the newest such spin in a broader vogue that sees enterprise technology providers working in high-increase and develope segments elect to integrate suites which are particularly complementary, with tiny or no overlap, if any.

These moves are strategic on multiple tiers, as every company appears to simplify complexities of front- to back-workplace methods whereas keeping off competitors comparable to Salesforce, Oracle and SAP, each and every of which presents aggressive stacks,” the analysts mentioned.

For the short term, the analysts mentioned that TBR believes integration between Adobe and Microsoft to back great enterprise consumers is a viable option to acquisition and consolidation, which they suggest is a small probability, anticipated within the next 12 to 24 months.

“Microsoft and Adobe’s know-how integration will tackle purchasers’ top-quality challenges in CX [customer experience] know-how adoption: although some valued clientele would dote built-in methods across one seller’s CX offerings, they've been mixing and matching technologies across different providers that serve their entertaining wants,” the pair counseled.

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Microsoft Acquires advertising and marketing Automation enterprise to lengthen Dynamics CRM | killexams.com actual Questions and Pass4sure dumps

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Extending Microsoft Dynamics CRM four.0 | killexams.com actual Questions and Pass4sure dumps

This chapter reports what it potential to prolong Microsoft Dynamics CRM and examines some crucial components you requisite to accept as dependable with earlier than performing any of the blanketed customizations.

This chapter is from the ebook 

Extending Microsoft Dynamics CRM skill many things. to a couple, it is effortlessly using built-in aspects of Microsoft Dynamics CRM, such as onChange events (JavaScript hobbies accessible on CRM kinds) to format statistics a certain system after it has been input. To others, it is structure complicated techniques that absorb interaction with the CRM platform for inner applications (equivalent to backend human materials or enterprise useful resource planning [ERP]/accounting methods) by course of the introduction of plug-ins and/or utilization of middleware functions for managing synchronization (usually BizTalk or Scribe functions).

This chapter covers both alternate options, however first they overview what it potential to prolong Microsoft Dynamics CRM and determine some vital components you absorb to correspond with earlier than performing any of the protected customizations.

As outlined in Chapter 1, "Extending Microsoft Dynamics CRM defined," extending Microsoft Dynamics CRM may moreover live accomplished by means of any of birthright here:

  • custom logic by course of plug-in building
  • supply-to-source integration (internet capabilities integration)
  • custom software integration the usage of IFrames
  • CRM JScript to prolong throughout various kinds
  • Workflow
  • whereas a tall component of this chapter addresses the course you can acquire modifications to Microsoft Dynamics CRM in case you live vigilant of the consumer base, browser edition, and requirements, it's essential to correspond with what it means when these environmental variables are unknown, or when the software should Go domains or live purchasable to a tall selection of users. If this is your circumstance, it is worthwhile to trust an xRM platform strategy.

    This chapter moreover comprises customization examples that relate each to the client side and to the server end. And to divulge what it capability to lengthen Microsoft Dynamics CRM with other inner functions (such as other CRM systems or other line-of-enterprise functions), they additionally delve into some subtle models of integration inside this chapter.

    Microsoft Dynamics CRM four.0 is licensed on both a per-named consumer or per-equipment mannequin. (this is a tiny bit assorted from some of Microsoft's ERP choices which absorb a licensing model of concurrency.) hence, each and each user who accesses Microsoft Dynamics CRM four.0 should live identified and set up in Microsoft Dynamics CRM as a telling person with a telling position. conclusion-consumer licensing is called client access licenses (CALs). motif three.1 suggests how clients are administered in Microsoft Dynamics CRM 4.0.

    Figure 3.1

    determine 3.1 Microsoft Dynamics CRM administration of clients.

    figure three.2 indicates the gadget mannequin it truly is generic in summon center and manufacturing businesses, where distinctive clients may additionally employ the identical computing device (however now not on the equal time).

    Figure 3.2

    figure three.2 Microsoft Dynamics CRM with a single-gadget CAL.

    In determine three.2, it is vital to recollect that complete three clients listed will deserve to live introduced to Microsoft Dynamics CRM as telling users (as shown in motif 3.1). although, instead of buying three divide CALs, one for each person, just one CAL must live purchased.

    contrast motif 3.2 with motif 3.3, which shows three figures, and therefore requires three CALs.

    Figure 3.3

    figure three.three Microsoft Dynamics CRM with three named-person CALs.

    The fruits from both of those examples is here:

  • From a licensing standpoint, you can absorb either one CAL (a instrument CAL) or three named-consumer CALs.
  • From a CRM administration perspective, you can absorb three users installation and configured with telling roles in Microsoft Dynamics CRM.
  • This instance is protected to pomp the extension of Microsoft Dynamics CRM when a sound consumer is required (which is regularly the case when structure components that combine with Microsoft Dynamics CRM).

    A ordinary mistake that novice integrators acquire is to simply occupy potential of an existing person CAL and employ that CAL as the hard-coded authentication/integration credentials. besides the fact that children here is no longer necessarily a problem (and a number of of their examples encompass such a way), it's distinguished to understand that Microsoft recognizes such utilization as a technique of access, and it could actually therefore location the corporation in license-compliance chance. here is especially dependable if the device is designed to fulfill any degree of integration with any application that provides information outdoor of the domain.

    in addition, it's essential to live vigilant that Microsoft Dynamics CRM CALs are instance based, and with discrete on-premise servers (similar to with a server farm), best the single-person CAL is required, despite the variety of exact CRM servers.

    As stated in the past, Microsoft has located Microsoft Dynamics CRM as a platform and has for this reason developed a licensing mannequin for it that makes it feasible for entry to it devoid of requiring a license for every person. however, a license is required if statistics is going to live accessed across the organizational domain; this components of access is referred to as using the connector model or connector licensing.

    external Connector License

    The Microsoft external Connector license makes it feasible for organizations to extend Microsoft Dynamics CRM statistics both across disparate functions and throughout the area.

    even though it is nothing more than a licensing mechanism, it's distinguished to sustain in mind and is covered inside the context of this ebook since it is a necessary license when performing a few of the integration alternate options mentioned.

    The external Connector license is available in two discrete codecs for Microsoft Dynamics CRM:

  • Full exterior Connector
  • restrained exterior Connector
  • The aim of the constrained external Connector is to allow interplay on a study-simplest stage with the Microsoft Dynamics CRM data, whereas the entire external Connector makes it feasible for full examine/write on the Microsoft Dynamics CRM records. (The freight of the license displays the limit ranges; the confined exterior Connector is about one-third the can freight of the complete external Connector.)

    Connection alternatives

    ultimately, it is arrogate to point out that the components of access is completely not obligatory to the conclusion user. There are three the birthright course to engage with Microsoft Dynamics CRM facts:

  • Microsoft Dynamics CRM net features
  • SQL Server CRM filtered views
  • SQL Server CRM tables
  • Microsoft Dynamics CRM internet services permit applications to devour CRM company guidelines and data without delay from the CRM internet server. In some situations, this is the favored components, and making a connection directly to the SQL Server database is impractical.

    SQL Server CRM filtered views (see motif 3.four) are similar to CRM web functions in that they're designed for employ by means of finish users who are performing integrations, as a result of they implement safety roles, which might live distinguished when given that integration purposes that will moreover live used via plenty of clients in a company. additionally, the views can live used for study-handiest entry, but should not live used for write entry.

    Figure 3.4

    figure three.4 Microsoft Dynamics CRM SQL filtered views.

    although their discussion references complete of the methods listed up to now, live certain to tolerate in mind the implications of the employ of one versus the different.


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    What's the Appeal of Microsoft Dynamics CRM 4.0? | killexams.com actual questions and Pass4sure dumps

    Linda Leung talks with Marc Wolenik and Rajya Vardhan Bhaiya, authors of >Microsoft Dynamics CRM 4 Integration Unleashed, about Microsoft Dynamics CRM, its appeal to customers, and how it stacks up against the competition. From the author of 

    It's probably difficult to find a business, great or small, that doesn't employ Microsoft software. Whether it's Microsoft's Office productivity suite or the Exchange mail platform, Microsoft's software appears ubiquitous. But Microsoft isn't just about personal productivity products. It moreover has a suite of enterprise applications for enterprise resource planning (ERP) and customer relationship management (CRM). Dynamics CRM 4 is Microsoft's flagship CRM product that is seeing inflexible competition from standalone CRM products from companies such as Salesforce.com. Microsoft in early 2008 moved to further extend the appeal of Dynamics CRM 4 by releasing a hosted version for customers that don't want to manage an on-premises product. In November 2009, Microsoft launched an aggressive initiative aimed at luring Salesforce.com customers away.

    Microsoft Dynamics CRM 4 Integration Unleashed written by Marc J. Wolenik and Rajya Vardhan Bhaiya, presents proven techniques, best practices, and specimen code for going far beyond the out-of-the-box capabilities of Dynamics CRM 4. The authors provide a step-by-step pilot to integrating Dynamics CRM with SharePoint, Office Communicator, PerformancePoint, BizTalk, Silverlight, and other tools.

    Wolenik, MCP, PMP and MBS CRM certified professional, is the owner of Webfortis, a consulting company based in Northern California. Webfortis specializes in solutions around Dynamics CRM and is a Microsoft Gold Certified Partner. Bhaiya, based in San Francisco, Calif., is an IT Solutions Architect with extensive suffer supporting large-scale Fortune 500 applications that employ and integrate Microsoft Dynamics CRM, SharePoint, and PerformancePoint.

    I spoke with Wolenik and Bhaiya to contend Dynamics CRM, its appeal to customers, and how it stacks up against the competition.

    Linda Leung: Why should customers account Microsoft for their enterprise software needs?

    Marc Wolenik: If you account Microsoft Servers and virtualization options, Microsoft already serves the enterprise space with their software. Enterprise ERP and CRM is an additional offering that Microsoft has been offering for over five years now. The advantage to using Microsoft for ERP and CRM across the enterprise is that the software is supported by existing infrastructure, technology and skill sets. Built on .NET technology, existing customers can easily extend their software across the enterprise — something that is not always an option with competitors.

    Rajya Vardhan Bhaiya: Microsoft software provides a scalable and integrated system platform. The platform has capabilities to integrate with applications across various platforms and services.

    LL: Why should customers elect Dynamics CRM 4 compared to Salesforce.com or other established CRM platforms?

    MW: First of all, Microsoft Dynamics CRM 4.0 IS an established CRM platform. Designed from the ground-up on .NET technology, it has been being for over five years, and has over a million people using it. Secondly, Microsoft Dynamics CRM is a much more than just "Customer" relationship management. The xRM initiatives that are available (whereby the "x" is anything management), allow organizations to employ Microsoft Dynamics CRM for more than just customer management and they absorb seen organizations consolidate many LOB (line of business) applications onto the one platform.

    Additional reasons to elect Microsoft Dynamics CRM 4.0 include:

  • The "Power of Choice" whereby customers can start in the cloud on a hosted solution and then spin that solution to their in-house servers if they desire.
  • Easily extended platform and technology built on .NET.
  • Single pricing for complete functionality.
  • RB: Microsoft Dynamics provides a customizable and agile foundation that can live configured to the traffic process for a variety of organizations across complete industries. The higher-end services from Salesforce.com or other vendors provide configuration. But Microsoft Dynamics allows that on every version.

    Here is a small list of features that are superior in Dynamics:

  • Dynamics CRM has autochthonous integration with Outlook and other office client products.
  • All the data is stored in a dedicated database, which makes backup and recovery easier.
  • Depending on the version of the competing products, the organization is entitled to different features (Activity, Campaign, Marketing Lists, Leads, Products, Workflow, ad-hoc reporting, and more). In Dynamics CRM, complete the CRM features are fraction of the gauge installation.
  • LL: Microsoft rolled out an on-demand version of CRM 4.0 in early 2008. Did this back to enlarge awareness and interest in the market for Microsoft CRM?

    MW: Absolutely. Customers are increasingly interested in cloud or on-demand software. The fact that Microsoft offered this, followed by SharePoint, Exchange and now Office as a hosted service shows that the product is develope enough to live available on-demand.

    RB: Yes, this increased awareness and people were more restful to trust this application as "enterprise ready." People absorb a perception that if something can avoid in a hosted/cloud environment, it is able to scale to the highest degree. Smaller organizations are considering this as the primary CRM system. This change is sprouting interests in medium size companies to switch to MS Dynamics CRM.

    LL: What's the process that customers should Go through to determine whether to opt for on-premises or on-demand CRM?

    MW: Typically this determination process is made based on a technology determination — i.e. whether or not the infrastructure is in residence to support an implementation. Additional considerations embrace "rent or buy" decisions (there is usually a break-even point at just under three years), and want (or lack) to integrate the system.

    RB: The organization will requisite to equipoise the cost of maintaining the servers vs. the cost of the network connectivity required for a hosted solution. It is recommended to absorb redundant network connections, so that there is a backup connection for the clients to employ the hosted solution.

    If an organization has offices across the globe they will requisite to absorb adequate network connections between the clients and the servers.

    Network connectivity is the key determining factor between a hosted vs. non hosted solution.

    Other things to account are the integration required with other systems. For specimen does the data requisite to synchronize with the backend system constantly?

    LL: Integrating CRM with key Microsoft collaboration software such as Outlook and SharePoint is a key requirement of many customers. But established CRM providers, such as Salesforce.com, absorb been providing as abysmal an integration to Microsoft for a while. How does Microsoft compete here?

    MW: I would question the point about "deep" integration for several reasons. It is dependable that competitors absorb integration points however it is unlikely that anybody can carry out it as well or as abysmal as Microsoft. When you glance at the autochthonous Outlook integration offerings for example, you will not find anything equal to that flat of integration.

    RB: Microsoft Dynamics CRM provides autochthonous integration to Outlook and to other analytical tools dote outstrip and Access. Other CRM providers usually require either a developer-level access, or usually absorb an additional fee associated with the process.

    Also, since complete products are from Microsoft, they absorb an upgrade roadmap which will ensure upgrades and long term stability.

    LL: On the other hand, one of the traditional limitations of hosted software is that customers absorb to drudgery hard to integrate the software with other enterprise systems, such as ERP, because the on-demand apps often don't easily support the APIs of those applications. How can customers overcome this?

    MW: Hosted software has an inherent limitation with integration due to the nature of ERP system — i.e. they tend to live on-premise. Because of this, most organizations are looking at performing a multi-platform integration whereby the ERP is hosted locally and the CRM is hosted and therefore there can live challenges with the availability, speed and reliability of the systems. Microsoft Dynamics CRM overcomes this limitation by allowing you to fulfill an integration in a hosted environment, and if required bring the data in-house/on-premise.

    RB: In a hosted CRM, you can avoid a synchronization utility on the selfsame network as the ERP system, which will communicate with Microsoft Dynamics CRM's Web Services. complete Web services are on the selfsame network port as the Web site, which makes the integration seamless.

    LL: Even if you employ APIs to integrate hosted apps with existing enterprise software, how robust is that integration?

    MW: Depending on the integration technology you implement, the integration can live very robust. They absorb three chapters on Scribe integration in their bespeak and this software has full redundancy built in. This is essential not just for a hosted application, but for an on-premise integration.

    RB: APIs are the preferred approach for integration; this interface allows an abstraction layer between the data structure and the traffic processes. When using the APIs, the system can/will invoke any workflows associated with that object. This will allow complete traffic processes to live executed properly, thus providing a stable and consistent CRM system.

    LL: Some observers negate that a limitation of CRM software is that it doesn't tender the entire spectrum of relationship management, such as transaction management. How should customers ensure their CRM systems provide everything they requisite to avoid their business?

    MW: This is completely untrue with admiration to Microsoft Dynamics CRM. Leveraging xRM, organizations can occupy advantage of any kind of management, including transactions. They absorb seen implementations consisting of Financial, Grant, Student, Vendor and Investment management just to cognomen a few.

    RB: Typically, complete transactions are managed through the ERP system, so it is recommended to Put the transaction management entities into read-only mode, and create a one-way sync between the ERP system and the CRM system. This architecture will provide higher visibility to the data.

    LL: Microsoft is getting pretty aggressive in its marketing of on-demand CRM 4.0. In November 2009, the company offered customers six months' access to CRM 4.0 at no freight if they signed a 12-month contract. Is this kind of initiative attractive to customers? How should customers occupy advantage of these and any retaliatory moves by competitors?

    MW: Well, this offering is only available if you are an existing customer of competing software — such as Salesforce.com. fresh customers were offered the software at a reduced charge — $44 per user per month, with the previously separated advanced functionality (offline access, increased storage, etc.). If you glance closely at the offering by competitors (where each module/feature has an additional price) and you compare the separate cost of $44 per user per month, and the 30 day free trial, there is a stout and compelling reason to Go with Microsoft Dynamics CRM 4.0.

    RB: These kinds of initiatives are definitely helping the customers to adopt Microsoft Dynamics CRM; after complete in today's market, everyone is focused on saving cost and getting the most for the investment.

    Customers should compare the ROI between various CRM systems with promotions dote this one. The other thing to account is that once a determination is made to invest in a specific CRM system, typically the lifespan of that system is three years. Usually by then the traffic process needs alterations, or maybe a significant change has been made to the CRM system that the organization needs to optimize traffic processes.

    LL: Microsoft ultimate year eliminated restrictions that prevented customers from stirring virtualized applications, which included CRM 4.0, to a different server more than once every 90 days. What other licensing restriction changes or other initiatives should Microsoft implement to acquire CRM 4.0 more attractive and elastic for customers?

    MW: Microsoft Dynamics CRM licensing is very elastic and allows organizations to re-use licenses if a user is no longer necessary (the system will automatically spin complete records associated with that user when they are deactivated). Additionally, with the Enterprise version, organizations can absorb unlimited "tenants" or organizations within the system — allowing for a vast and robust xRM build-out if desired.

    RB: Microsoft provides a elastic licensing structure, and the license is associated to each lively user. When a user leaves, the organization can reallocate that license to a different user. This is one of the more munificent license agreements for CRM system in the market.

    LL: Final question: What has been your most memorable CRM 4.0 installation and why?

    MW: My most memorable CRM 4.0 installation was for a customer located in San Francisco. They had complex traffic requirements and expected the installation to occupy several weeks. Instead they completed the installation in half a day, made the configurations with the other half and they were up and running the next day. The customer was amazed at how smooth everything was and alive to to start using the system — not to mention prove the surplus budget.

    RB: The most memorable installation was with a customer who wanted to employ Microsoft Dynamics CRM as the front finish to an SAP ERP system. The fraction that made this implementation entertaining was the conversations regarding the traffic processes and the requirement of specific attributes. They were not only defining the system, but moreover defining the traffic process for the company.


    Salesforce.com's Benioff bests SAP's Plattner in debate | killexams.com actual questions and Pass4sure dumps

    MOUNTAIN VIEW, Calif.--Two titans in the enterprise software traffic faced off Thursday at a Churchill Club event at theComputer History Museum here, and a bit of history was made.

    The sage, 64-year-old Hasso Plattner, co-founder and Chairman of SAP, and the upstart, 43-year-old Marc Benioff, co-founder and Chairman of salesforce.com, debated the future of enterprise software, fielding questions from Quentin Hardy of Forbes and the audience.

    The history footnote of the evening came from Benioff, who challenged Plattner to build SAP applications on the Salesforce.com platform. "I want to motif out how to secure SAP to build on their platform," Benioff said. "SAP needs to write its fresh apps on their platform, and I requisite to back him carry out that because there is no course he can motif that out...we will live in a war to secure more developers on their platform."

    Debate partners: Marc Benioff and Hasso Plattner Dan Farber

    Plattner, who was writing software when Benioff was in grade school, wasn't biting, and became a bit exercised. He questioned whether Salesforce.com could sustain thousands of on-demand service interfaces consistent as its platform grows and as customers write code to integrate with the platform.

    "All 41,000 Salesforce customers are on the selfsame version. When they release the fresh version in June, they don't atomize the links. In some cases they absorb to re-implement, but you soundless absorb a managed environment," Benioff countered.

    "I would live insecure at what you just said. If you extend that to whole enterprise system, I would live insecure to death," Plattner responded.

    Benioff, who I declare the debate winner by nontechnical knockout (no references to in-memory database systems), stuck to his vision of the future. "You absorb to buy into the fundamental premise that the world has to change, and because they absorb a global network and a fresh architecture with massively parallel servers, they can build technology with a flat of automation previously unimaginable.

    The evening started off more calmly, with Benioff describing the fresh generation of enterprise software companies, which he said will glance more dote consumer companies, such as Google, Yahoo, and eBay on the back end, but serve up traditional traffic functionality.

    Plattner rambled on about betting on modification-free software with SAP R/3 in 1993, only to find that customers wanted to customize it. SAP's procedure today is to provide 2,100 service interfaces in traffic ByDesign, its forthcoming hosted suite of applications for the mid-market. Those interfaces will mesh with each other but will not live customizable. He differentiated traffic ByDesign from Salesforce.com by virtue of the completeness of the SAP suite. SAP has been working on traffic ByDesign for four years with 2,500 developers on the project, and it won't live generally available until later this year or 2009.

    "We absorb many things in common. Let me give you some advice, but you might not occupy it because you are younger: don't overestimate your platform."

    --Hasso Plattner to Marc Benioff

    For SAP, software is about serving larger businesses with a complete, integrated suite of applications with "wall-to-wall functionality," Plattner said.

    Benioff claimed that the Salesforce.com platform could avoid any kind of enterprise application. He asked Plattner why Salesforce.com beat out SAP for the Dupont business. "We had a shitty CRM system," Plattner said. He then said that the fresh SAP CRM 7.0 is the best product in the field. "You had a propitious time and now they are. If you are really successful how much are you worth?" Plattner said.

    Benioff said Salesforce.com is aimed at complete sizes of companies and across industries. "We absorb been passionate about stirring obstacles out of the course of the traditional enterprise software companies," Benioff said. "We are at the verge of a breakthrough, and it is as tall as the software-as-a-service traffic has been. They observe platforms emerging where they can accept customers and ISV code and avoid it natively, just as R/3 ran natively on Oracle. This means you can avoid the traffic processes of any company in the world. They are stirring now to platform-as-a-service, and it's biggest the threat to SAP, MS, Oracle, and BEA architectures."

    As salesforce.com evolved from CRM to application platform, Benioff has been making that pretense the client/server model is doomed. Plattner touted SAP's developer community. "We absorb 1.2 million software developers on their platform, 2,000 partners developing addition software," he said. "We absorb the largest software progress project in their history, with 2,500 developers developing on demand," Plattner added.

    "You absorb 2,500 developers and 2,100 interfaces. complete that and no customer success," Benioff taunted.

    In a jiffy of calm, Plattner said, "We absorb many things in common. Let me give you some advice, but you might not occupy it because you are younger: don't overestimate your platform." Sage advice.

    Plattner was asked if he would account buying Salesforce.com. "It always makes sense to glance into something. If the Apex platform (the Salesforce.com platform) is really as propitious a he thinks it is, they should glance even more," he said. Plattner moreover said that he thinks Oracle, where Benioff worked for 13 years, will finish up acquiring Salesforce.com

    To Put this debate in historical context, Benioff has been known to disparage SAP, which generated $15 billion in revenue for 2007 with a 26 percent margin, as a company that doesn't innovate. In an interview with News.com's Charlie Cooper and myself a few weeks ago, Benioff said:

    With SAP, you really absorb not seen innovation in the ultimate 10 years. If you believe about what is the one thing that SAP has ever innovated, what absorb they created that's unique to the industry or value-added technology? I absorb a hard time thinking about what SAP is going to live known for at the finish of the day.

    In August 2007, Plattner's proxy, SAP CEO Henning Kagermann, characterized Salesforce.com as follows:

    Salesforce is dote best of breed in the traditional days. It's always an advantage, but you cannot live best at everything worldwide. That's their advantage--we can avoid an entire business.

    Speaking of old, SAP was founded in 1972 and Salesforce.com in 1999. Salesforce.com is approaching $1 billion in annual revenue, and a much smaller margin than SAP, with its software-as-a-service platform and subscription traffic model. SAP has been behind to adopt the software-as-a-service model, but is prepping to launch traffic ByDesign. It will live more directly competitive with NetSuite than Salesforce.com, which is built primarily around CRM applications.

    Benioff summarized the future of enterprise software during the debate in this statement: Software-as-a-service will not chance without Microsoft, Oracle, or SAP. But they are holding on to the past. The fresh Internet companies--Amazon, Google and ebay--what they absorb done and the fresh green internet companies is really the next generation."

    Fundamentally, companies will find it more practical and cost effective to deploy enterprise software from the cloud over the next decade. As I said earlier, Benioff won the debate, but he has a long course to Go to unseat Plattner's company.


    The eAdvisor cometh, is your solid ready? | killexams.com actual questions and Pass4sure dumps

    Like a cell undergoing mitosis, the wealth management industry is beginning to divide into information technology haves and absorb nots. In the past, advisors who were late adopters of technology suffered little, because the vast majority of their peers were in the selfsame boat. But, as the results of financial Planning’s 2015 tech survey acquire clear, that is no longer the case.

    One striking finding: Reflecting the growing impact of complete things digital on their practices, no one at all of the 600 advisors they surveyed chop their IT budgets this year. On the other hand, while 50% of RIAs grew their budget, nearly as many left it unchanged.

    Amid this and other findings, they observe the outlines of a fresh class of eadvisors emerging — tech-savvy planners who embrace IT as a competitive differentiator and a key instrument with which to grow their business.

    This is reflected, for example, in a recent study by allegiance Investments entitled “eadvisors occupy the Lead.”

    Fidelity found that, as a group, eadvisors absorb nearly 40% higher AUM, serve 55% more clients — of which a greater percentage belong to Generations X or Y — and are more satisfied with their careers.

    What are the behaviors of these eadvisors? FP’s survey finds that they tender clients a collaborative platform (e.g., a client portal), employ data aggregation to provide them with a total picture of their assets, sustain in close handle with automated email alerts, track client interactions via CRM software, communicate and promote their practices via sociable media, automate their workflows, and employ online risk and compliance tools. Their data moreover suggest that this group is disproportionately composed of younger advisors.

    And while they don’t conclude that this emerging group is poised to dominate the profession just yet, these advisors emerge to live making many of the birthright moves with admiration to technology. And that bodes well for their future.

    Given this and their other survey findings circumstantial below, the question advisors should live asking themselves with admiration to technology is: Am I investing adequate time and dollars to remain competitive?

    By the time you finish reading this article, you should absorb a better understanding as to why you should up your technology game, and what technologies you should focus on. We’ll moreover prove you where and how younger advisors approach technology differently from their older peers, and which technology vendors are more likely to survive and thrive in the coming period.

    WHOM THEY SURVEYED

    Roughly 33% of their survey respondents identified themselves as independent RIAs. Another 39% self-identified as affiliated with a broker-dealer, and 10% indicated they are independent and dually registered (IDR). Just over one out of four (26%) of their survey takers drudgery at firms with AUM in excess of $500 million; 22% are in the $100 million to $499 million range; 13% are in the $50 million to $99 million range; and 13% manage between $25 million and $49 million in assets.

    A majority (52%) are compensated by both fees and commissions, while 27% are fee-only and 7.5% are commission-only. The leisure either receive a salary or a retainer. Almost 80% of the respondents are male; 70% tumble between the ages of 25 and 54.

    PLANNING SOFTWARE

    When they asked advisors what separate technology had the biggest impact on their traffic this past year, financial planning software was the number one response, as it was ultimate year. It was moreover cited as the technology that yielded the greatest ROI.

    And the younger the advisor, the bigger the impact: Over 39% of their 25- to 34-year-old survey takers said financial planning software yielded a greater ROI than any other technology, compared with 27% of respondents overall.

    This makes sense when you account that advisors are using the software to automate that portion of their services that has become commoditized, freeing them to focus on areas that add value for their clients and differentiate their offerings.

    If financial planning software yields such towering returns, one could bicker that everyone should live deploying it, but 20% of their respondents are not. Still, the trend toward adoption is in the ascendant. ultimate year, nearly a fourth of their survey takers (23%) soundless weren’t using planning software, and in 2013, almost a third (31%) weren’t making employ of the software.

    Firms with under $25 million in AUM were less likely than middling to employ financial planning software, while firms with over $25 million in AUM were more likely. If there’s one lesson small firms should occupy away from this data, it is that they should invest in this application sooner rather than later.

    Among the offerings on the market, MoneyGuidePro remains the top election of readers, as it has been every year since they began conducting this survey in 2008. eMoney remains the runner up, as it has been since 2010.

    Our data suggest that these two brands are likely to maintain their category dominance for quite some time. How carry out they know? Their usage among 25- to 34-year-olds and 35- to 44-year- olds is much higher than their market participate overall. Compare this with Money Tree, which has much lower than middling usage among 35- to 44-year-olds, but much higher usage among senior advisors ages 65 to 74. For Money Tree, that could spell distress if the trend continues.

    THE ROBOS SETTLE IN

    Digital advisor platforms, commonly referred to as B2B robo advisors, are here to stay. The question is no longer will these platforms survive, but rather which one should an advisor elect to drudgery with. Over a third of their respondents (36.8%) are already making employ of digital platforms.

    We were relatively surprised to observe that, among their readers, Wealth Access was the most favorite digital platform, with 14.1% of their respondents making employ of it. We’re not knocking Wealth Access; they just were not vigilant that it was that popular. Schwab Institutional knowing Portfolios, the platform they expected to dominate, came in a close second overall with a 12.3% share. Among independent RIAs, however, Schwab dominated with a 22.9% participate versus a 5.7% participate for Wealth Access.

    We are moreover hearing that many advisory firms would dote to tender an advisor-assisted robo-based service in 2016, but two things are slowing them down. The first is that some firms absorb yet to motif out how to position the offering and whether they should provide it through a divide division. The other hold-up is that some firms are waiting for their broker-dealer or custodian to roll out an offering. For instance, they await LPL to release a robo service sometime next year.

    The bottom line on robos is this: Given their short history, a 37% adoption rate among their respondents is remarkable, and they fully await that number to trend higher in 2016.

    CLIENT PORTALS

    This application has gained in popularity over the past several years, and 76% of their respondents negate they now tender a client portal. Overall, the most favorite offerings are those provided by a firm’s custodian or broker-dealer, followed by products from Morningstar, eMoney and Albridge.

    eMoney appeals to younger advisors, especially those in the 25- to 34-year-old age group. advisors ages 55 and up were significantly less likely than their peers to tender any portal to their clients.

    Among RIAs, the custodial client portal is moreover the most popular, but eMoney only trails by 1.6%. But client portal adoption among the independents trailed the overall group. Almost 36% of independent RIA firms negate that they carry out not tender a client portal. That was a shocker to us.

    THE CRM EQUATION

    CRM was ranked second, behind financial planning software, as the technology with the biggest traffic impact and the greatest ROI. The reasons are multi-fold:

    A CRM application often serves as an advisory firm’s hub. The software acts as the central repository for complete client information, and tracks tasks and assignments made to different advisors. A propitious CRM program can moreover automate workflows, which improves speed and efficiency. And if CRM software is properly configured and used appropriately, it can provide useful traffic intelligence that can further enhance productivity and profitability.

    For example, many CRM products for advisors now tender traffic intelligence dashboards. These pomp distinguished traffic metrics such as AUM by advisor, revenue per client, profitability by advisor and by client, the middling age of the client foundation and a propitious deal more.

    Yet over 21% of their respondents negate they employ Microsoft’s Outlook as their CRM. Since MS Outlook is not dependable CRM software, the implication is that a substantial group of advisors don’t fully appreciate what a actual CRM system can do, and are not reaping the ROI it can provide.

    Among their more enlightened respondents, Redtail and Salesforce were the most favorite choices. Wealthbox CRM, a relatively fresh entrant to the market, started to acquire its presence felt this year. It garnered a 2% share, up from 1.2% ultimate year. But among independent RIA’s, it grabbed a 4.2% share.

    Wealthbox moreover scored very well with firms under $25 million in AUM, as did Redtail. This should forward as no surprise, as both vendors tender industry specific products that are priced very aggressively.

    THE WORKFLOW

    In spite of the overall popularity of CRM software, their survey takers testify that they requisite better technology to back them with two challenges in particular: streamlining their workflows and improving their time management. Yet CRM systems are well-known for addressing both of these issues. That leads us to wonder, again, if complete of their readers actually fully appreciate what a CRM system is. They can’t cross-reference how many of their respondents who are struggling with operational inefficiencies are using MS Outlook as their CRM, but they suspect there are more than a few.

    We’ll moreover venture a guess that many advisory firms that own a dependable CRM application soundless aren’t receiving the full capitalize of their software. There are a number of feasible reasons for this. They may absorb purchased the wrong CRM system for their firm, or the software was improperly configured and their advisors were never adequately trained on its use.

    A CRM system can either live a common purpose product or industry specific. An advisor who purchases the former has to configure it with complete of the fields that apply to a wealth management practice. For both types, the workflows absorb to live tailored for a particular firm. Some CRM products embrace gauge workflows, but the software’s developer or a third-party integrator will customize it for a fee.

    This moreover might require integrating several different software products, because many workflows extend across multiple applications. For example, an account-opening workflow might entail using the CRM, an auto-form filling application, an eSignature program, a custodial or B/D platform and, possibly, a firm’s portfolio management program and financial planning software.

    If a firm’s CRM system can’t live integrated with complete of its other systems, the solid will never live able to employ complete of the CRM’s workflow features. Unfortunately, many advisors aren’t vigilant of complete of these dependencies and don’t occupy them into account when they select a CRM system.

    MANAGEMENT SOFTWARE

    The portfolio management and accounting software category remains highly competitive. That’s not surprising, as it is one of the more expensive applications (or services, if the system is cloud-based) that most advisors are liable to purchase.

    Overall, the five most favorite offerings were the selfsame as ultimate year: Morningstar, Albridge, PortfolioCenter, Envestnet and Orion. A significant 17% of their respondents indicated that they carry out not employ a portfolio management program.

    REBALANCING SOFTWARE

    Perhaps the most striking thing about the rebalancing software data is the overall rise in usage. As recently as the 2013 survey, 39.4% of respondents said they employ rebalancing software. In 2014, that number rose to just over 50%. In 2015, 62.7% of respondents said that they employ rebalancing software. That’s an extraordinary jump in such a short time span.

    There are a number of reasons for the rise in the popularity of this software. Risk management is an obvious one. If an advisor creates an asset allocation across a portfolio or household, the expostulate is to match the portfolio to the client’s appetite for risk, as well as to achieve the highest feasible return for the given flat of risk. If a portfolio drifts away from the target allocation, it is no longer optimized for risk and/or reward.

    We believe a more likely reason for the rise in popularity of rebalancing software has to carry out with compliance and regulatory concerns. Increasingly, regulators are looking at what advisors negate they will carry out for clients and comparing it to what they actually do. If an advisor’s documents or correspondence with clients indicates that they will sustain the portfolio aligned with targets, they had better carry out so. Doing so manually, without the aid of rebalancing software, is difficult, time consuming and ultimately inefficient.

    Having said that, not complete rebalancing software is created equal. How carry out they differ?

    Well, just about complete rebalancing software allows you to set up target asset allocations. Usually, you can set bands around those target allocations (e.g., 10%). So, for example, if your allocation to an asset class is 20%, and the allocation goes above 22% of the portfolio or below 18%, you are alerted. Some applications rebalance it only at the account or client level. The better ones allow you to carry out it at the household level.

    Some optimize for taxes and location, others don’t.

    Generally speaking, there is a correlation between charge and features. The more expensive programs can rebalance at the household level, optimize for location and taxes, and fulfill other premium tasks.

    Our overall leader in the category, Morningstar, historically has not offered tax or location optimization. But with Morningstar’s purchase of TRX, those capabilities are now available, at a relatively higher price.

    As the line between Envestnet and Tamarac, now an Envestnet company, blurs, it is difficult to secure a read on what percentage of respondents who answered “Envestnet” are actually using the more sophisticated Tamarac rebalancer.

    The current overall leader in sophisticated rebalancing software is iRebal, followed closely by Tamarac.When they glance at the independent RIA space, they secure quite a different picture. Here, iRebal actually leads with a 9.9% share, followed by Morningstar with an 8.3% share. birthright on their heels is Tamarac, with a 7.8% share.

    We broke out iRebal cloud separately for the second year running. This is a free, Web-based version of iRebal available only to TD Ameritrade advisors. Although its overall 1.9% market participate is small, among independent RIAs, it commands a 4.2% share.

    The conclusion they draw from this data is that a larger percentage of independent RIAs are using sophisticated rebalancing software when compared to their peers. This means one of two things: Either they are delivering tax alpha to their clients while many of their competitors are not, or they are doing this in an automated, cost-efficient fashion, while many of their competitors are not. In either case, they believe independents using the sophisticated rebalancing software absorb a discrete competitive advantage.

    When they glance at rebalancing software usage by age group, they observe that younger advisors seem to appreciate its advantages. 62.7% of their 25- to 34-year-old advisors employ it, versus 53.4% of the overall sample.

    Once firms surpass the $100 million AUM mark, there is roughly a 60% chance that they will employ rebalancing software. Intuitively, this makes sense. As firms grow, manual rebalancing becomes more difficult and time consuming. It is moreover likely that they will live competing for higher-net-worth clients who can capitalize more from the addition of tax alpha. Finally, larger firms absorb the financial resources to purchase premium rebalancing products.

    RISK TOLERANCE

    We don’t know whether to live puzzled, disappointed or shocked by the responses to their client-risk-assessment question.

    From their perspective, every advisor has a duty and a regulatory responsibility to gauge a client’s risk tolerance before making any investment recommendations, yet only 56% of advisors said that they employ this software. Did they not understand the question? Are they soundless using paper forms? Or are they not performing this basic function at all? They certainly hope it is not the latter.

    The leading providers of risk-tolerance software remain the broker-dealers and custodians at 30.5%. Of the third-party software providers in the group, Riskalyze edged out FinaMetrica for the top spot in the category.

    The rise of Riskalyze has been impressive. Founded in 2011, and a virtual unknown until two years ago, it now leads the category with an 8.9% market share. As the solid builds its brand and expands its product line, they await its growth to continue at an impressive pace.

    PENNY WISE, POUND FOOLISH?

    It appears that many firms are not particularly solicitous or sophisticated when it comes to their technology purchasing decisions. The majority of advisors, 54.2%, negate that cost is how they determine the ROI of their technology purchases.

    On a more promising note, 51.4% negate that time savings was the determining factor (we allowed for multiple responses on this question). Staff feedback (39.4%) was another favorite evaluation method. Only 8.5% carry out any sort of formal ROI analysis, however. Perhaps more troubling, 32% don’t fulfill any ROI evaluation at all.

    There moreover seems to live a disconnect between advisors’ technology goals and their technology behavior. When they asked which technology goals were most important, increasing profitability/efficiency was the top choice, followed by enhancing the client experience/satisfaction.

    However, without a formal ROI analysis, how carry out these advisors know whether or not the technology purchases are actually providing the necessary profitability and efficiency boost? It should live pellucid to anyone with a financial background that cost lonely is probably not the best determinant of ROI.

    TECHNOLOGY SPENDING

    Although firms emerge to factor cost heavily into technology purchasing decisions, they seem relatively more willing to disburse than before. Thirty-one percent of advisors negate they procedure to disburse 6% to 10% of their revenue on technology in 2015. Another 31% negate they will disburse 1% to 5% of revenue. Another 19.3% said their IT spending in 2015 would live up by 5%, and 19.4% said it would grow by 10%, while 7.8% said it would enlarge 15%.

    There was more of the projected 10% and 15% growth in the independent RIA market than in others surveyed. It is not pellucid to us whether this is because RIAs shoulder a larger technology spending tribulation than others, or because they are responding faster to changes in the technology landscape.

    SOCIAL MEDIA

    If there was any doubt that there is a generation gap between older and younger advisors, the sociable media statistics should Put them to rest. Looking at the overall figures, the most favorite retort to the question of, “How often carry out you employ sociable media for traffic purposes?” was “Never,” at 27.9%.

    The next-most-popular retort was once a week (23%). Among their older advisors (ages 55 to 64), 47.6% never employ sociable media. That’s in stark contrast to the 19.6% of their 25- to 34- year-olds who never employ it. Their small sample of advisors aged 24 and under gives us a glimpse into the future of the profession; 100% of these youngsters employ sociable media, and over 50% of them employ it multiple times a day. Granted, there may live reasons other than age that drive this behavior.

    These advisors may view sociable media as the least costly system of gaining cognomen recognition and PR. They may live targeting a younger demographic who is more lively on sociable media. Whatever the case, it seems likely that sociable media will become an even more favorite profile of communication for advisors as the older generation retires and younger folks join the profession.

    WHAT ELSE

    When they asked advisors what their next technology purchase was likely to be, 29.5% said fresh computers. This should forward as no surprise. When they surveyed advisors ultimate year, 56% were soundless using Windows 7 computers, 12.4% were using Windows XP and 4.7% were using Windows VISTA. The latter two are obsolete by any measure, and Windows 7 soon will be.

    Most advisors refused to spin to Windows 8 due to actual or perceived weaknesses in the OS. Windows 10 has received a much warmer welcome from the technology community.

    Improved security, fresh functionality, handle screens and the latest generation of hardware complete suggest that this is an excellent time for advisors to retire those traditional Windows computers in favor of the latest models.

    COMING ATTRACTIONS

    So where carry out they Go from here?

    As the traditional guard retires and more green advisors enter the business, they await the employ of technology to expand, and overall advisor efficiency to rise. They moreover await there to live winners and losers among the current crop of providers.

    We believe that digital platforms, both advisor-assisted and direct-to-consumer, will continue to proliferate. The employ of client portals will moreover continue to grow. Consumer-facing platforms offering this feature absorb raised client expectations. Younger investors in particular want this feature, but plenty of baby boomers want it as well.

    As investment management continues to live commoditized, they await the advisor community to continue to emphasize financial planning, as no one has yet developed a technology that can replace the crucial human element.

    Having said that, some firms, including MoneyGuidePro, are now introducing fresh products that provide a self-service course for the public to engage with a basic financial product (however, this fresh product, MyMoneyGuide, is currently only available to the public through a financial intermediary).

    The propitious advice is that any advisor reading this can become an eadvisor with a modest investment in technology tools and training. Those who carry out are poised to prosper, those who don’t may puss some challenging times ahead.



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    References :


    Issu : https://issuu.com/trutrainers/docs/mb2-228
    Scribd : https://www.scribd.com/document/354062556/Pass4sure-MB2-228-Microsoft-CRM-Extending-MS-CRM-1-2-with-NET-exam-braindumps-with-real-questions-and-practice-software
    Dropmark : http://killexams.dropmark.com/367904/11885602
    Wordpress : http://wp.me/p7SJ6L-1Xj
    Dropmark-Text : http://killexams.dropmark.com/367904/12850921
    Blogspot : http://killexamsbraindump.blogspot.com/2017/12/people-used-these-microsoft-dumps-to_11.html
    RSS Feed : http://feeds.feedburner.com/JustStudyTheseMicrosoftMb2-228QuestionsAndPassTheRealTest
    Box.net : https://app.box.com/s/31k3aw16abj7yra99ifl9thrir3rwuyc











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