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Thursday, January 17, 2019
Press unlock from the issuing company
hyperlink from HP with Digimarc Barcode gives cost effective skill to song-and-hint client goods Packaging from brand to purchaser
Beaverton, Ore. and ny metropolis, N.Y. – NRF booth #3449 – At this 12 months’s country wide Retail Federation (NRF) demonstrate Digimarc business enterprise (NASDAQ: DMRC), inventor of the Intuitive Computing Platform (ICP™) that includes Digimarc Barcode, introduced a brand new serialized packaging offering with Digimarc Barcode and hyperlink from HP, a serialization technology that may provide every printed object with a unique identification and presents a price-useful solution to serious give chain problems. HP and Digimarc offer consumer manufacturers and their digital print providers the ability to observe Serialized international trade item quantity (SGTIN) on packaging to music and give protection to a equipment during the supply chain and at factor-of-sale (POS) in retail environments.
This new means will support to combat product counterfeiting and piracy, presently estimated by means of Frontier Economics and the international Chamber of Commerce to attain U.S. $four.2 trillion by 2022. Assigning SGTINs to individual items potential that two in any other case identical units of the same product are uniquely identifiable, making it feasible to song and hint for manufacturer insurance plan and product origination. with the aid of monitoring scanning conduct and tracking statistics, the HP hyperlink platform automatically identifies suspicious conduct, including diverted applications. Cloud-based product and monitoring information will also be utilized during the provide chain via to the conclusion customer. Digimarc and HP will display this new serialization and traceability providing at NRF within the Digimarc (#3449) and HP (#3055) compartments.
“Traceability initiatives are being fueled via product fraud, recalls, regulatory compliance and the need for more desirable transparency throughout the provide chain,” noted Heidi Dethloff, VP advertising, Digimarc. “This new digital skill from HP allows for brands to free-up their kit design true estate, while also leveraging the complete advantages of variable information printing for linked, customized, personalised and serialized programs.”
With HP link, Digimarc Barcode can raise an SGTIN, the aggregate of a GS1 GTIN and a distinct serial number of up to 12 digits. This gives every equipment with a distinct identity and the ability for purchaser manufacturers to tune and trace a kit or product at the merchandise level during the provide chain the entire method to aspect-of-sale. HP link presents a complete security serialization solution, together with Digimarc Barcode, and a toolset that integrates simply and price-with ease with current business resource planning (ERP), manufacturing, scanning, distribution, and digital printing systems.
“With HP link and Digimarc Barcode, consumer manufacturers can protect their company, music items from beginning-to-vacation spot, provide personalised content material and coupons, and other benefits,” referred to Marvin Gross, Head of rising options, HP Inc. company pictures solutions. “Our answer can combine with business methods to manage stock on the enjoyable item stage as well as allow sooner and less difficult styles of checkout, including common, cellular and self-checkout.”
Digimarc Barcode is an advanced visually imperceptible code that will also be serialized during printing on HP digital presses of product packaging, retail labels, factor-of-purchase (POP) displays and other print output. it's reliably and successfully scanned by enabled consumer phones, linked cellular devices, retail barcode scanners and desktop imaginative and prescient methods.
For more counsel or to time table a booth tour, talk over with www.digimarc.com/nrf.
to observe quick video on how Digimarc Barcode works, click on right here.
click here for extra about hyperlink from HP.
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An earlier version of this article incorrectly said CEO Mike Gorenstein worked for a unit of Alphabet Inc., instead of at Alphabet Partners LP in New York. It has been corrected.To pay Nasdaq’s listing fee, Cronos Group CEO Mike Gorenstein had to personally wire the money instead of sending it from the company due to concerns about legality.
TORONTO — Cronos Group Inc. is one of two Canadian cannabis producers to have inked a multibillion-dollar deal with a big American company.
The $1.8 billion investment Marlboro maker Altria Group Inc. MO, -1.32% made in Cronos CRON, -2.80% CRON, -2.24% in December legitimized overnight a company that produces far less cannabis than rivals such as Canopy Growth Corp. CGC, -2.05% WEED, -1.62%
Chief Executive Mike Gorenstein, who has practiced law in the U.S. and was once a partner at Alphabet Partners LP, a New York-based investment operation, now has a massive war chest to fund Cronos’s ambitions in cannabis.
Previously: Canopy Growth’s quiet co-CEO on the pot company’s ambitions in the U.S. and more
MarketWatch sat with Gorenstein in the company’s downtown Toronto offices this week to discuss his outlook on the cannabis market, how he’s handling the Altria deal and how the cannabis industry is evolving, especially in terms of its use of related services.
This interview has been edited for clarity and length.
MarketWatch: Several of your rivals have struck beverage-related deals. What’s your outlook for cannabis products in Canada beyond the flower and oil that’s currently available?
Gorenstein: After nonflower categories, vaporizer is clearly the biggest. And then edibles is next, then topicals, and then you start getting into how you classify pharmaceutical formats. Then you get into beverages.
For tetrahydrocannabinol, or THC, at least, you have to change the way consumers are consuming the product right now. Retailers today aren’t set up today for mass beverage distribution — the trucks, for example, you need are different. It will take time for beverages to catch on. ... If you’re not able to order it in a restaurant or a bar it’ll really hurt the category. Eventually, they should be able to have that, but I don’t see it out of the gate.
MW: The demand for cannabidiol- or CBD-derived products has caught many Canadian licensed producers off guard, given the amount of product available in stores versus the perceived demand. Why was that?
Gorenstein: I think a lot of that comes from forecasting and product mix, and I think that when you looked at what the provinces were originally asking for in orders, you just have to allocate your grow base, and it takes time to turn things over. You have to go through the different stages of cannabis-plant cultivation. Initially the thought was the demand would be in more THC products, but CBD has turned out to be popular.
When you look at CBD as a category, and how it will be in the U.S., and how they thought it would be here, if you’re not able to deschedule it and sell it normally, is it going to compete? It’s so much more expensive for a cannabis retail company given the middleman distributor and the margins that it almost feels like it was the expectation was that it would only be THC and CBD would be more accessible. THC, for example, is taxed, whereas CBD isn’t.
MW: How should investors think about the Altria deal and some of the health issues the company has faced in the past while you’re trying to build medical brands alongside recreational products?
Gorenstein: If you ask how do you reconcile things, what you would probably ask of that industry is invest in something medical, invest in something helpful, and I think that’s a big part of what you’re seeing. If you look at the investments Altria has made — I can’t speak to 20 or 30 years ago — but the company is very, very focused on reducing risk and expanding choice. And that’s kind of the defining characteristic in the investments they’re making. I think we’re in a position that it doesn’t hurt Altria if they put out more medical products, it doesn’t take away their existing market share. Same thing with recreational products; same thing with CBD products.
I think incentive-wise, they still have access to supply chain, to distribution. I think they have the capital and infrastructure to bring products to market, regardless of what the distribution channel is.
MW: One of the issues frequently brought up by cannabis companies is production choke points that have contributed to the supply shortages across the country in the early days of legalization — the excise-tax stamps being one example of a specific issue. To what extent do production issues remain in the industry?
Gorenstein: The big problem is they also expect packaging is going to continue to change. Like for example, with the bottles for tinctures, you face a decision whether to fully automate that process. It takes time to get the equipment set up to do that. But they know now in October that the packaging rules are changing again. If you were to do design this custom automation that can apply tax stamps, the challenge is that, if you design it for one specific package, will you end up using the package in six months?
I think that’s one of the things when they talk about packaging, tax stamps are a minor detail, but all of these processes for having — most companies that you think of have spent five years designing automation for a single package, that will stay the same. It’s a big innovation project to switch to another piece of packaging. A lot of it for us is looking at what they think the end-state packaging is, and packaging that will flip back and forth, they still think and they hope that packaging rules will evolve from where they are today.
MW: Does Cronos require specialized cannabis-focused software companies like U.S. cannabis businesses do? For example, what’s the Oracle Corp. ORCL, -1.29% of pot?
Gorenstein: When you ask what is the Oracle of pot, my answer is Oracle. But we’re in a fortunate position in Canada. When you ask me who is the Oracle of pot in the U.S., I don’t know. But the question I ask is how long do you believe you can build a business [with] a strong moat that could keep people from switching to Oracle before it becomes federally legal? And do you believe Oracle can plug that hole? Is that going to have value once cannabis is legal in the U. S.?
MW: What restrictions, if any, do you have from working with major software providers, and are there still challenges?
Gorenstein: When it comes to working with software companies, they don’t have restrictions. Sometimes there’s heightened diligence because it’s a new industry, but it’s not really a restriction for us. At least now they don’t have to deal with that issue. When they started off, they didn’t even wire money to the Securities and Exchange Commission for their Nasdaq listing fee; I had to do that personally. They were concerned they were funding a criminal organization. They’d stop it because they see cannabis. Sometimes there is spillover like that, but you can ultimately get it over the line.
Those software services are also things you’ll see optimize and get better here — Enterprise Resource Planning Software, point of sale, card processing, material requirement planning software, all that stuff is being done, but it’s not instant. As those come online, things will move a lot more smoothly. But the stigma, I feel like, is for the most part eroded.
MW: What are areas of software and tech in Canada that still have significant room for improvement?
Gorenstein: I’d say data. Now you’re seeing Nielsen NLSN, -1.79% provide some services, but it’s not comprehensive.
Link from HP with Digimarc Barcode Provides Cost-Effective Ability to Track-and-Trace Consumer Goods Packaging from Manufacturer to Consumer
BEAVERTON, Ore. and NEW YORK, Jan. 14, 2019 /PRNewswire/ -- NRF Booth #3449 – At this year's National Retail Federation (NRF) show Digimarc Corporation (DMRC), inventor of the Intuitive Computing Platform (ICP™) featuring Digimarc Barcode, announced a new serialized packaging offering with Digimarc Barcode and Link from HP, a serialization technology that can provide every printed object with a unique identity and offers a cost-effective solution to serious supply chain problems. HP and Digimarc offer consumer brands and their digital print providers the ability to apply Serialized Global Trade Item Number (SGTIN) on packaging to track and protect a package through the supply chain and at point-of-sale (POS) in retail environments.
Digimarc and HP Collaborate on New Serialized Package Printing SolutionMore
This new capability will help to combat product counterfeiting and piracy, currently estimated by Frontier Economics and the International Chamber of Commerce to reach U.S. $4.2 trillion by 2022. Assigning SGTINs to individual items means that two otherwise identical units of the same product are uniquely identifiable, making it possible to track and trace for brand protection and product origination. By monitoring scanning behavior and tracking data, the HP Link platform automatically identifies suspicious behavior, including diverted packages. Cloud-based product and tracking information can be applied throughout the supply chain through to the end consumer. Digimarc and HP will demonstrate this new serialization and traceability offering at NRF in the Digimarc (#3449) and HP (#3055) booths.
"Traceability initiatives are being fueled by product fraud, recalls, regulatory compliance and the need for greater transparency across the supply chain," said Heidi Dethloff, VP Marketing, Digimarc. "This new digital capability from HP allows brands to free-up their package design real estate, while also leveraging the full benefits of variable data printing for connected, customized, personalized and serialized packages."
With HP Link, Digimarc Barcode can carry an SGTIN, the combination of a GS1 GTIN and a unique serial number of up to 12 digits. This provides each package with a unique identity and the ability for consumer brands to track and trace a package or product at the item level through the supply chain all the way to point-of-sale. HP Link offers a complete security serialization solution, including Digimarc Barcode, and a toolset that integrates easily and cost-effectively with existing enterprise resource planning (ERP), manufacturing, scanning, distribution, and digital printing systems.
"With HP Link and Digimarc Barcode, consumer brands can protect their brand, track products from origin-to-destination, provide personalized content and coupons, and other benefits," said Marvin Gross, Head of Emerging Solutions, HP Inc. Business Graphics Solutions. "Our solution can integrate with enterprise systems to manage inventory at the unique item level as well as enable faster and easier forms of checkout, including traditional, mobile and self-checkout."
Digimarc Barcode is an advanced visually imperceptible code that can be serialized during printing on HP digital presses of product packaging, retail labels, point-of-purchase (POP) displays and other print output. It is reliably and efficiently scanned by enabled consumer phones, associated mobile devices, retail barcode scanners and computer vision systems.
For more information or to schedule a booth tour, visit www.digimarc.com/nrf.
To watch brief video on how Digimarc Barcode works, click here.
Click here for more about Link from HP.
About Digimarc Digimarc Corporation (DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning, image recognition, and more. Digimarc is based in Beaverton, Oregon, with technologies deployed by major retailers and consumer brands, global banks, U.S. states, film companies and professional sports franchises, among others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything®.
Digimarc The Barcode of Everything(TM)More
View original content to download multimedia:http://www.prnewswire.com/news-releases/digimarc-and-hp-collaborate-on-new-serialized-package-printing-solution-300777444.html
When HP chief technology officer Shane Wall talks about the world three decades from now, he steers clear of technology. That’s startling, given that he is also global head of HP Labs, the advanced research group within the world’s leading PC and printer manufacturer.
The Labs play host to numerous futuristic technologies, from 3D printing to virtual reality, so one would expect its vision of the future to be all about the gadget. Instead, it’s about the people who will use the gadgets of the future.
“When they think long-term, they try to look 15, 20, even 30 years into the future,” he said during the HP Innovation Summit at the HP Innovation Lab outside Barcelona, Spain last week. “The way they do it is that they don’t start with technology.
“In HP Labs they invent all manner of incredible things in basic areas like biology, physics and 3D printing. Those give us an idea, but we’re careful not to extrapolate those into the future, because by extrapolating you miss disruption. Instead, they look at people.
“We’ve done this for a number of years, looking every year at what’s accelerating, what’s gone slower, what’s new. They call these mega trends, that look at humanity rather than technology.
“In 2019 they stood back and took a different look at humanity. Everyone does market segmentation, analysing who the customer is and how they buy things. Instead, they looked at economic segmentation, they looked at where money is moving in the next 30 years. They conducted numerous interviews with economists.”
The key mega trends identified by HP for the next three decades revolve around rapid urbanisation, changing demographics, hyper globalisation and accelerated innovation.Rapid urbanisation
“People are moving out of rural areas and densifying cities. Cities themselves are getting bigger. “In 1991, there were 10 megacities – defined as urban areas with 10-million people or more. By 2013, there were 41, by 2030, there will be over 60.
“Those cities are changing the very nature of everything they do, from the nature of work to the manner of how they do product development.”
The challenge of how to get goods into cities and waste out of them, he said, will result in a much greater focus on sustainability and energy management.
“That is going to change their go-to-market approach. Currently, they focus on countries as markets. Now they are seeing how important cities are becoming.
“In Nigeria, you may care about all of humanity, but for sales you care about Lagos. In China, by 2035 any tier three city’s gross domestic product will pass that of the entire country of Sweden.”Changing demographics
The very nature of the population is changing, said Wall. The impact of the post-World War II population boom, resulting in the American concept of “baby boomers”, has evolved into the “silver spenders”, who are living longer thanks to healthcare advances.
They expect technology to address solutions to their toughest problems.
“On the other end of the spectrum they are seeing Gen Z, a generation like we’ve never seen, very focused on experiences and values, less focused on purchasing. They are also driving a change in their behaviour as businesses in terms of go-to-market. Understanding them deeply shapes the very nature of the enterprise.”Hyper ‘glocalisation’
Wall points out that, because they live in a world that is hyper connected, they expect things to move at the speed of light, while at the same time they expect it to be local. This has given rise to the concept of “glocalisation”.
“It is the expectation that things be both global and local, thanks to connectivity and mobile phones. Startups in emerging markets are growing at 20% a year. It will be not only ideas that will move at this speed, but in the near future physical goods will also move at that speed.”Accelerated innovation
Finally, technology must, by its very nature, play a key role. “Tech itself is moving faster; it’s not just a perception. It started with Moore’s Law and the doubling of capacity on a transistor every two years.
“That happened at a systems level and eventually brought artificial intelligence and machine learning into being. The algorithms were invented 10, 20, 30 years ago, but because of scale they have seen that only now are they becoming usable.”The impact
What does this mean for consumers and businesses? On the one hand, it represents massive opportunity. On the other, even greater challenges.
“Over the next 30 years they will see incredible economic expansion where the number of haves with the ability to spend on products they sell is going to grow at an incredible rate. The number of have-nots will shrink.
“But in order to meet that economic growth, they will see a 16% shortage in skilled labour, which means they must drive higher levels of automation to reach that growth.”
A big question is: What can prevent it from happening? The answer is highly relevant to South Africa.
“The challenges lie in basic infrastructure, like roads, buildings and airports, but one thing at the root of it all is energy. When they look into the future, energy will become the critical piece: how well, how fast, they can build it to meet those needs. In many economies, it is not being built out in a sustainable way. They need to change the equation.”One of the solutions lies in 3D printing
“Products can be designed digitally anywhere and you can transmit the design on a digital supply chain, perhaps using blockchain and security tech, to cities where they are printed or manufactured on demand using 3D printers.
“That’s digital manufacturing and it’s already happening in some places today. Imagine you go to Amazon, you find a product, you edit it, personalise it, make it yours and at the push of a button it is printed at a local manufacturing facility and shows up at your door two days later.
“It’s estimated that they can save 25% of their energy using digital instead of traditional manufacturing. Manufacturing itself takes one third of energy use in the world, so it will have a big impact on the world of the future.”
Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @ art2gee
For more news your way, download The Citizen’s app for iOS and Android.
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Calameo : http://en.calameo.com/books/0049235261044c11180c4
Box.net : https://app.box.com/s/hhg3q0x117omq3fjuuc0j7emk2nqk5f7
zoho.com : https://docs.zoho.com/file/5qy3o3b0c4dbfb0b04872af10332d898dd33c