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1Z0-970 exam Dumps Source : Oracle Sales Cloud 2017 Implementation Essentials

Test Code : 1Z0-970
Test designation : Oracle Sales Cloud 2017 Implementation Essentials
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: 75 true Questions

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Oracle Oracle Sales Cloud 2017

Google Cloud CEO Diane Greene is out, to exist replaced by former Oracle exec Thomas Kurian | killexams.com true Questions and Pass4sure dumps

  • Diane Greene grew to exist head of Google's cloud three years in the past after her delivery-up became got.
  • She's being replaced by Thomas Kurian, who become up to now president of Oracle.
  • Diane Greene, who turned into employed three years in the past to build Google's GOOGL cloud-computing enterprise, is being replaced in that job by former Oracle ORCL govt Thomas Kurian.

    Google famous on Friday that Kurian is joining Google Cloud on Nov. 26, and should prefer over the management duty in early 2019. Greene will remain CEO of the company until then.

    or not it's been a rocky tenure for Greene, who brought severe industry chops to Google, having prior to now co-situated and dash VMware. She's staffed up the enterprise earnings group and gained enterprise from the likes of Spotify and Snap, however Google has failed to devour into Amazon AMZN 's great lead in the market, and Microsoft has certainly conditional itself in second vicinity.

    Greene, a director of Google father or mother industry Alphabet when you deem that 2012, is staying on the board.

    Kurian spent more than two many years at Oracle, rising to the stage of president of product building. In September he talked about he became taking "extended time off" in an e-mail to personnel, however he resigned before the cease of the month.

    Greene wrote in a blog post on Friday that she, Google CEO Sundar Pichai and u.s.Hölzle, Google's senior vp for technical infrastructure, total interviewed Kurian for the job. Hölzle originally recruited Greene to the job, which she received when Google obtained her passe start-up Bebop for $380 million.

    "once I joined Google full-time to dash Cloud in December 2015, I instructed my family and chums that it would exist for two years," Greene wrote. "Now, after an unbelievably stimulating and productive three years, it exist time to expose to the passions I've lengthy had round mentoring and training."

    Alphabet raised eyebrows in its salary convoke eventual month, when the industry gave less information than it had during the past on the dimension and boom fee of the cloud unit.

    In February, Pichai instructed analysts that the complete cloud business, which includes purposes for electronic mail, word processing and spreadsheets in addition to public cloud infrastructure, became generating more than $1 billion in earnings per quarter and stated that, in line with publicly purchasable data from 2017, turned into seemingly turning out to exist sooner than any of its competitors.

    however when asked for an replace in October, Pichai not famous to present specifics, motto only that he's seeing "potent symptoms" that the funding is paying off and that enterprise wins "become better income deals over time."

    Some analysts gain been unimpressed.

    "there gain been especially no metrics in terms of the cloud company, which they view as now not an overly encouraging sign," analysts from Atlantic Equities wrote in a report after the revenue report.

    WATCH: Greene says Google's cloud is transforming into sooner than some other

    extra From CNBC


    Google's current cloud chief has a lifestyle clash forward of him after 22 years at Oracle | killexams.com true Questions and Pass4sure dumps

    Google touts itself as having the top-rated technology for sophisticated computer studying and artificial intelligence workloads. The company additionally created the Kubernetes know-how for digital containers, which makes it practicable for builders to simply movement around code between machines and clouds.

    however when it comes to the massive storage and core computing contracts, numerous trade consultants, venture capitalists and tech executives alike told CNBC that Google's sales crew is ineffective, preferring to sell what it thinks is ultimate instead of what consumers direct they want.

    "You don't come by paid to exist appropriate, you come by paid to sell what the customer wants to purchase," referred to Mackey Craven, a accomplice at challenge firm OpenView venture partners in Boston who specializes in industry beginning-ups.

    Bloom famous that Kurian might also gain an capabilities over Greene because his work at Oracle has spanned the know-how stack, from the facts middle and hardware total of the manner as much as utility software. it's critical at Google, because the enterprise's cloud community includes cloud infrastructure as well as purposes dote electronic mail, note processing and spreadsheets. Greene, by contrast, spent her profession within the "guts of the working atmosphere," florescence mentioned.

    "Thomas is a really fabulous time-honored supervisor and he understands total elements of the company," florescence talked about.

    nevertheless, Kurian has a mammoth problem forward of him, not simply getting Google's developer culture to approach back aboard, but also getting patrons snug and trusting of the Google company.

    while Google has lengthy had a great roster of wee and mid-measurement companies the usage of its apps, it's an entire discrete recall to appeal to chief guidance officers of tremendous businesses, chiefly in tightly regulated industries. Kurian will want Alphabet's funding dollars to employ the appropriate sales americans and to pursue the large-spending debts aggressively.

    it is a troublesome promote at Google, whose investor ground has approach to are expecting extreme operating margins. A outdated huge-name enterprise government, Diane Bryant become brought on as working chief remaining November but lasted most efficient seven months on the enterprise.


    update 1-Oracle earnings beats, however shares souse on cloud income miss | killexams.com true Questions and Pass4sure dumps

    (provides details on cloud income, background on cloud push, shares)

    Dec 14 (Reuters) - Oracle Corp reported more desirable-than-anticipated quarterly income and income but the business’s shares dipped in prolonged buying and selling as profits in its fast-becoming cloud-based mostly company fell short of analysts’ estimates.

    The company’s shares were down very nearly 3 p.c in after-market trading on Thursday.

    profits in cloud-based mostly company rose forty four p.c to $1.52 billion in the second quarter.

    Analysts on timehonored had anticipated total cloud earnings of $1.fifty six billion, in accordance with Thomson Reuters data.

    A late entrant into the impulsively growing to exist cloud-primarily based utility business, Oracle has aggressively stepped up efforts to bridge the pocket with rivals akin to Amazon.com Inc, Microsoft Corp and Salesforce.com Inc.

    profits in Oracle’s natural utility licensing enterprise, with the aid of far nonetheless its biggest, rose 3 p.c to $6.31 billion.

    The business’s internet salary rose to $2.23 billion, or 52 cents per share, in the second quarter ended Nov. 30, from $2.03 billion, or forty eight cents per share, a year previous.

    total adjusted salary rose 6.2 percent to $9.sixty three billion, beating expectations of $9.fifty seven billion, based on Thomson Reuters I/B/E/S.

    On an adjusted groundwork, Oracle earned 70 cents per share, beating analysts’ appraise of a earnings of 68 cents.

    salary rose to $9.62 billion from $9.04 billion.

    Reporting via Sonam Rai in Bengaluru; enhancing by using Sriraj Kalluvila




    Killexams.com 1Z0-970 Dumps and true Questions

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    1Z0-970 exam Dumps Source : Oracle Sales Cloud 2017 Implementation Essentials

    Test Code : 1Z0-970
    Test designation : Oracle Sales Cloud 2017 Implementation Essentials
    Vendor designation : Oracle
    : 75 true Questions

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    Oracle Sales Cloud 2017 Implementation Essentials

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    The leading CRM tools offer a complete scope of functionality | killexams.com true questions and Pass4sure dumps

    There's a CRM platform or marketing automation suite for every company size, every charge range, and on-premises hosting or cloud deployment. They comprise a broad scope of functionality, from traditional to cutting edge. The tough fragment for most organizations is sorting through total of the products to manufacture the best choice.

    Here, we've tried to manufacture the purchasing process less intimidating by providing a roundup of the leading CRM tools for sales, service and marketing. total of the vendors covered offer tough products, and they depart out of their way to expose what they Do best. If you've done your homework by first assessing your needs and pegging them to industry goals, the best options should exist obvious, making the purchasing conclusion easier.

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    Adobe Marketing Cloud

    OS: Windows, macOS, LinuxDeployments: Software as a service (SaaS)Business size: total sizes

    There’s a CRM platform or marketing automation suite for every company. The tough fragment is sorting through total of the products to manufacture the best choice.

    The Adobe Marketing Cloud enterprise-level platform offers customer date features and efficiency tools. It consists of integrated modules that address analytics, online user targeting, campaign management, gregarious media marketing, content and channel management, user profile management, and campaign forecasting. A sunder platform offers tools to succor organizations understand and maximize audience date with premium TV and film.

    Adobe's cloud platform is integrated with the Microsoft Dynamics 365 platform and can access the sales and marketing data stored in Dynamics. This integration enables organizations to achieve customer sales lifecycle management, audience segmentation and synchronized content delivery.

    The Adobe platform shares applications with Salesforce, Oracle and SAP CRM platforms, and features open APIs for third-party integration with even more CRM systems.

    Each module of the Adobe Marketing Cloud is priced separately, and the overall cost is based on the modules selected.

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    OS: Windows, macOS, LinuxDeployments: SaaSBusiness size: wee to midsize

    HubSpot features core CRM functionality, tough gregarious CRM integration, customer lifecycle functionality and integration with other HubSpot Inc. products, including HubSpot Sidekick for Business. HubSpot CRM also provides enhanced data collection capabilities.

    The product's customer lifecycle features comprise customer integration with Google Apps and email services, such as Gmail and Microsoft Outlook, as well as a contact timeline that tracks customer interactions and offers alerts and notifications.

    The software's data collection features leverage an integrated data warehouse with information from millions of companies worldwide, which HubSpot updates when information is added to a user's database.

    The product's data enrichment functionality goes beyond demographics and profile information and adds apposite information across a variety of domains and formats, such as tidings stories, blog entries and other media-based data.

    The database may accommodate information on specific people to succor facilitate personal contact. This personal data collection extends to the product's gregarious media functionality by importing gregarious media-based information, including profile data and images of contacts, automatically.

    HubSpot CRM includes an open API for integration with other services.

    Pricing starts at $200 per month for 100 contacts; $800 per month for 1,000 contacts; and $2,400 per month for 10,000 contacts.

    Infusionsoft

    OS: Windows, macOS, LinuxDeployments: SaaSBusiness size: Small

    Infusionsoft provides core functionality for business-to-business (B2B) and business-to-consumer (B2C) organizations. The product includes contact management, customer date tracking, and lead capture and prioritization, as well as automation for marketing, billing, payments and customer follow-up.

    Infusionsoft's marketing automation features enable users to maintain personalized communication with customers via different channels, as well as sales automation to coordinate histories of customer interactions with support.

    The sales and marketing components work together to succor organizations create campaigns that can exist personally customized for existing customers, as well as more common appeals to current customers. This campaign component is enabled through a drag-and-drop interface.

    Infusionsoft features tough e-commerce functionality, including the main features for public-facing transactions -- online storefronts, billing and inventory tracking.

    Its gregarious media features comprise content curation tools, automated audience date and a gregarious listening app. Users can monitor those channels to retrieve customer sentiment and feedback, and can create customized, customer-engaging promotions for gregarious media, as well as scheduled announcements.

    The Essentials edition is $199 per month, the Deluxe Sales edition is $299 per month, the Complete edition is $379 per month and the Team edition is $599 is per month.

    Marketo

    OS: Windows, macOS, LinuxDeployments: SaaSBusiness size: total sizes

    Marketo Inc.'s marketing platform is built around email as a primary date channel. Its marketing features are augmented by tools for customer retention, including analysis of customer deportment data for date enhancement, user rewards and gamification, which engages users online to cheer gregarious sharing of the brand.

    Other marketing features comprise marketing automation, lead generation and lifecycle workflow, campaign budget management, gregarious media marketing, an analytics-driven sales insight tool, and analytics-supported customer content creation. Marketo also provides fiscal analytics.

    The platform's gregarious media functions comprise brand ambassador development, which helps companies identify brand enthusiasts and incentivize them to promote the company's products and services.

    Marketo integrates with Salesforce, Microsoft Dynamics 365 and SugarCRM, and it communicates with these CRM platforms to provide a bidirectional exchange of data to enhance lead pipeline management and prioritization.

    Pricing starts at $1,195 per month.

    Microsoft Dynamics 365

    OS: Windows, macOS, LinuxDeployments: SaaS, on premisesBusiness size: total sizes

    The Microsoft Dynamics 365 SaaS suite provides core CRM features, several peripheral components and a host of integrations with other CRM products and third-party apps. Dynamics CRM is suitable for B2C and B2B use.

    The platform provides core sales, marketing and service functionality, including lead management, campaign management and customer tracking. Enhanced features enable users to provision customer insights, to achieve multichannel gregarious marketing and monitoring, and to map gregarious media activity for trend analysis.

    Because the Dynamics products are deeply integrated with the Microsoft Office suite and other prominent offerings, such as Power BI, their analytics components are tough and provide supple reporting and visualization features, and can easily interface with external data sources, including Excel.

    As with most Microsoft cloud-based offerings, Dynamics 365 can exist implemented on in-house servers, as well as with a hybrid cloud on-premises architecture that situates its components wherever they serve the company best. However, note that while the suite can dash from the cloud on multiple operating systems, it can only dash on premises on Microsoft Windows.

    Pricing for Dynamics CRM Online begins at $8 per user per month for the Team Members edition, the Dynamics 365 Enterprise Edition diagram 1 is $115 per user per month, and diagram 2 is $210 per user per month. Pricing for the on-premises edition is license-based and is handled on a case-by-case basis.

    How Do the leading CRM products compare? Oracle CX Cloud Suite

    OS: Windows, macOS, LinuxDeployments: SaaSBusiness size: Midsize and enterprise

    Oracle's Customer experience (CX) offers a collection of cloud CRM tools that cover sales, marketing, service, commerce and configure charge quote (CPQ), and they are appropriate for both B2C and B2B organizations. Users can customize many of the Oracle CX modular cloud features for increased functionality.

    The platform's customer date components stand alone, enabling users to fuse and match these applications according to what best suits a particular minicloud application, as they are known.

    The CX Sales, Marketing and Service Clouds provide core CRM functionality for customer engagement; campaign management; and multichannel, personalized contact. The Sales Cloud functionality includes automation, customer management, analytics, sales performance management and sophisticated dashboarding. The Marketing Cloud tools comprise gregarious media monitoring, sentiment analysis and campaign tracking.

    A feature of the Service Cloud enables users to create customer contact centers, expanding the user's faculty to engage when succor is needed. The product provides incident tracking and management, as well as facilitation of peer-to-peer contact.

    The Commerce Cloud provides measure e-commerce features, along with online storefronts, pricing and promotion components, catalog management, and inventory. Templates for creating storefronts may exist customized, and site edifice is achieved through a convenient drag-and-drop interface.

    The CPQ Cloud offers product configuration, pricing and quoting for pricing management and handling orders. Sales personnel can create quotes and proposals and implement discounts and promotions.

    Pricing is by minicloud. A CX Cloud for Midsize option is offered, and it includes the Sales Cloud, Service Cloud, CPQ Cloud and Marketing Cloud. Customers can select which miniclouds they want. Pricing is based on the total number of hosted users, at $100 per user per month.

    Pegasystems CRM

    OS: Windows, macOS, LinuxDeployments: SaaS, on premisesBusiness size: Midsize to enterprise

    Pega CRM is built around industry process management principles, which is logical, since Pegasystems Inc. is known for its industry process management systems.

    Its core CRM tools comprise campaign management, lead generation and multichannel customer access. Its sales tools enable sales representatives who interact with customers to leverage analytics for enhanced customer engagement.

    Innovations comprise predictive marketing analysis and a sophisticated customer service product with sophisticated ticket management features that can optimize service response. This makes it a particularly pleasant lucky for great companies with a elevated volume of inquiries or champion requests.

    Pega's customer-centric analytics enable organizations to anticipate what customers want and to interject customer behavioral data into high-level marketing strategies. These analytics can also integrate with customer champion and retention workflows.

    Customer date can occur across many channels, including email, voice, gregarious media or online chat.

    Pricing is on a case-by-case basis; contact Pegasystems for a quote.

    Salesforce CRM

    OS: Windows, macOS, LinuxDeployments: SaaSBusiness size: total sizes

    Salesforce Sales Cloud enables users to import customer and company data from external sources, such as industry services company Dun & Bradstreet. Sales forecasting tools can track sales team activity via a real-time dashboard. Extensive workflow features comprise real-time approval, customizable forms for data capture in the field, and tough integration between marketing and sales components. Users can communicate in real-time via an embedded gregarious channel that syncs with Microsoft Outlook for email and calendar management and interfaces directly with Gmail. Salesforce's Einstein AI functionality provides analytics on demand for the CRM tools.

    Pricing starts at $25 per user, per month for basic sales and marketing functionality; complete functionality is available for $75 per user, per month. complete customization is $150 per user, per month, and unlimited champion is $300 per user, per month.

    Service Cloud features the Lightning Service Console, which offers a 360-degree view of customers; Case Management for high-visibility case resolution and customer transaction history; and Omni-channel Routing, which matches cases with the most qualified agents. It enables direct customer service on gregarious media; telephony is integrated with top computer-telephony integration systems.

    Pricing for the Service Cloud is $75 per user per month for the Professional edition, $150 per user per month for the Enterprise edition, and $300 per user per month for the Unlimited edition.

    The Marketing Cloud Journey Builder tool helps teams build lasting customer relationships that extend across domains and channels to comprise every customer paw point. Pardot marketing functionality can exist integrated with sales features to facilitate marketing automation with advanced analytics. gregarious Studio enables gregarious media monitoring and bidirectional date features; Advertising Studio facilitates campaign management and digital advertising. Contact Salesforce for pricing.

    Finally, Commerce Cloud Digital and Commerce Cloud Order Management fold artificial intelligence into a personalized digital commerce customer experience, enabling one-to-one product recommendations and fine-tuned search results. Multi-Site Management functionality allows centralized control, with top-down product, process and catalog management.

    Order Management features comprise inventory optimization and order processing capability, integrating views of orders, customers, products, inventory and promotions. Contact Salesforce for pricing.

    SAP CEC suite

    OS: Windows, macOS, LinuxDeployments: SaaSBusiness size: total sizes

    SAP offers its Customer date and Commerce products as modular minicloud options -- separate cloud platforms with specialized functionality. They provide core CRM and e-commerce features, as well as a dedicated gregarious media platform and analytics utility.

    Although these clouds are available to companies of total sizes, they're best suited to larger B2B and B2C organizations.

    SAP's sales and service clouds offer conventional CRM functionality for lead management, sales performance management, multichannel interaction and chore management. It also offers enhanced features such as embedded predictive analytics for sales, and email response management that tracks customer interaction history for service personnel.

    Campaigns can exist created and monitored on the sales side, and the service cloud can monitor service performance in true time. Both clouds feature real-time, peer-to-peer communication between users to facilitate a rapid response to customers.

    The SAP Hybris Marketing Cloud offers components for lead generation based on market analysis, which users can also leverage to create efficient marketing campaigns. This enables users to customize marketing campaigns to anatomize customer profile data for optimized initial engagement.

    The SAP Hybris Commerce Cloud e-commerce platform can process sales on multiple channels, from point-of-sale systems to gregarious media to convoke centers. It includes tools for managing order and product information, as well as tools for managing the customer experience in purchasing.

    SAP Jam, the collection's tool for gregarious collaboration, enables both customers and in-house colleagues to communicate. As with most enterprise gregarious CRM platforms, its features comprise document sharing and ad hoc group management.

    Each cloud is priced separately.

    SugarCRM

    OS: Windows, macOS, LinuxDeployments: SaaS, on premisesBusiness size: total sizes

    Offered as both SaaS and on premises, SugarCRM provides core sales, marketing and service management functionality. It offers an array of industry champion functions, including scheduling, project management, workflow and custom reporting. Sugar's core features comprise augmented campaign management, which takes edge of the product's supple dashboarding and reporting capabilities.

    SugarCRM's activity stream feature enables collaboration between users, and users can deploy the product's workflows to aggregate customer and sales data for reporting purposes.

    Sugar can exhaust the leading gregarious media platforms to track the profile activities of contacts online for both sales and champion purposes. The product can also manage customer inquiries via gregarious media. Although Sugar has no e-commerce functionality, it integrates with other e-commerce platforms.

    SugarCRM is open source, making it highly customizable, especially for reporting, which is SQL-based. Several open APIs facilitate customized integration with other apps, and Sugar can exist readily integrated with several online data services.

    The Sugar Professional edition is $40 per user per month, the Enterprise edition is $66 per user per month and the Ultimate edition is $150 per user per month.

    Zendesk

    OS: Windows, macOS, LinuxDeployments: SaaSBusiness size: total sizes

    Zendesk is a niche platform focused specifically on the customer champion function. The platform features a tough mobile implementation. Customer champion features comprise components for proactive customer engagement, as well as an array of tools that champion customer dialog, and analytical tools to champion customer service.

    The platform offers features common to most customer service systems, including ticket creation and management, incident tracking, and customer champion lifecycle management. Zendesk's integrated email system converts inbound emails into champion tickets.

    Zendesk also provides a configurable succor center that organizations can exhaust to build an in-house learning ground that both internal and external users can access for champion and service information and incident resolution.

    Zendesk tracks customer interactions throughout service incidents and provides integrated phone, chat and email dialog support. This includes Zendesk Chat, its live chat utility, and Zendesk Talk, an integrated phone service that works directly from the platform. Both can exist embedded in external mobile apps and webpages.

    The Zendesk mobile app, which runs on iPhone, iPad and Android platforms, makes Zendesk well-suited for field and floor use.

    There are five plans available: Essential is $5 per user per month, Team is $19 per user per month, Professional is $49 per user per month, Enterprise is $99 per user per month and Enterprise Elite is $199 per user per month.

    Zoho

    OS: Windows, macOS, LinuxDeployments: SaaSBusiness size: Small

    Zoho provides traditional CRM features, as well as marketing automation and gregarious collaboration functionality.

    The platform's lead management tools are designed to handle leads throughout their lifecycle. Leads can exist analyzed externally and acquired from external sources.

    Zoho's internal analytics are embedded in the reporting tool. measure dashboards are also included.

    Zoho also offers Zia, an artificial intelligence-driven champion app that learns how each salesperson performs day-to-day activities and provides customized performance support, functions and predictions.

    Marketing automation includes campaign management functionality and cost management. Zoho's contact management features provide contact tracking, a rule-based assignment system to match contacts to sales or service personnel, and the faculty to import contact information from the major email platforms.

    Social media integration, which is in Place for Facebook and Twitter, enables users to track and monitor customer date for sentiment analysis, and can exist accessed from within the Zoho platform.

    An open API is available for custom integrations, and many third-party applications are integrated, including Google Apps. Zoho also offers a mobile CRM app.

    Pricing starts at $12 per user per month for the measure edition, the Professional edition is $20 per user per month, the Enterprise edition is $35 per user per month and the Ultimate edition is $100 per user per month.


    Cornerstone OnDemand (CSOD) Q3 2018 Results - Earnings convoke Transcript | killexams.com true questions and Pass4sure dumps

    No result found, try current keyword!We are on track to nearly double profitability from eventual year, and they expect to glide from 6% operating margins in 2017 to ... to the cloud. On the commercial side, the client sales team continued ...

    Comparison of SAP C/4 HANA and Salesforce | killexams.com true questions and Pass4sure dumps

    Introduction

    After attending SAP’s flagship conference a few months ago, I left intrigued on the current pitch SAP made to everyone who attended the conference. There is usually something to entice people with the latest and greatest thing us technologist gain to have. Basically, generating more sales for SAP. It was S/4 HANA, then Leonardo, and now something called C/4 HANA. It is the tech giant’s attempt to enhance the digital experience, come by to know the customer better, and directly compete against Salesforce in the CRM space. The “C” stands for customer and the “4” stands for 4th generation. SAP isn’t the greatest when naming its tools and they hold changing acronyms every pair months; however, this aligns with the rest of the HANA platform. C/4 HANA is a rebranding of Hybris and the newly acquired Callidus Cloud technologies to provide a holistic customer experience.

    In the press release announcing C/4 HANA, Bill McDermott, SAP CEO, says, “SAP was the eventual to accept the status quo of CRM and is now the first to change it. The legacy CRM systems are total about sales; SAP C/4 HANA is total about the customer.” Really? SAP CRM was the legacy provider and generally behind the status quo. They must gain conveniently forgot they were the flagship CRM provider with SAP CRM. It was the depart to CRM application until Siebel and ultimately Salesforce came along and disrupted the total industry with cloud computing and a no code approach to SaaS. SAP then followed up with CRM on demand and C4C.

    With total that aside, McDermott is correct. CRM systems are more than just sales obligate automation, but technologies that succor industry gain a separate view of the customer. The more they understand their customers through their behavior, orders, people, etc, the better they can service them which ultimately leads to a better relationship and more revenue.

    The following does a side by side comparison of both SAP C/4 HANA and Salesforce. It would exist impossible to compare everything apples to apples, but I focused on elevated level functionality and provided a very simplistic view for understanding purposes. Each application is broken into four major clouds: Marketing, Commerce, Sales and Service. There is an underlying data layer or “Platform” for each application that serves as the ground layer for each cloud along with the capability of extending the functionality beyond what each cloud offers.

    Marketing Cloud

    The current version of SAP Marketing Cloud is similar to salesforce’s Pardot. Both Do a very pleasant job on tracking customer behavior, campaign management, and leveraging machine-based learning for smarter lead nurturing.

    However, Salesforce Marketing Cloud is more than just Pardot. They gain provided other features in Journey Builder, gregarious Studio and Advertising Studio that brings together commerce, sales and service powered by Einstein, artificial intelligence software, that uses hundreds of millions of data points to track consumer behavior. For example, a marketer can automatically gyrate off advertising of a specific product to a customer if a service request has been outcome in. There is nothing more irritating than having a promotion glance in front of you on how fabulous the product is when you just had an issue with it. Salesforce Marketing Cloud allows you to consolidate total gregarious media content about your brand and create service tickets true time to address issues people are posting. Mobile Studio uses location-based technologies and allows you to deliver mobile messages alongside email, ads, and web campaigns to create a consistent customer journey across every channel.

    As of today (Aug 2018), only campaign management leverages SAP Leonardo. On the roadmap SAP will further that capability to Lead Conversion Propensity and Customer Retention. One highlight for SAP Marketing Cloud is the Agency Collaboration. It enables customers and marketing agencies to collaborate on marketing activities. You can hand over the keys to the castle for total marketing activities in your system or allow agencies access to a portion.

    Advantage: Salesforce

    Commerce Cloud

    Though Salesforce Commerce Cloud is a visionary leader for eCommerce in its ease to install, simple to manage and simple licensing, it isn’t truly comparable to the vast capabilities of SAP Commerce Cloud. Salesforce made a shove for relevance in the commerce space in 2018 with the purchase of CloudCraze. It gives consumers a personalized shopping journey through multiple channels including web, mobile, gregarious and in-store. However, CloudCraze and Salesforce Commerce Cloud are built on two different platforms and since this is a current acquisition, the roadmap of integration is still unclear. Additionally, the Commerce Cloud is a one size fits total approach to any industry. This could require additional investments in customizations or ally channel components to lucky one’s industry model.

    The SAP Commerce Cloud (previous known as Hybris) as been the leader in the B2B space for nearly a decade. It was named the best commerce platform for 2018 according to the Gartner (magic quadrant below). The industry accelerators, comprising layouts and customer journey templates can come by customers up and running very quickly. The most significant differentiator is the integration across the C/4 HANA platform. A customer can review their charge lists, anatomize inventory levels and behold order document flows from S/4 HANA in SAP Commerce Cloud in true time without middleware or custom integration. It brings your ERP system to the customer. Additionally, customer service can easily assist customer with issues by having the faculty to emulate the customer’s cart and finish off purchases.

    Advantage: SAP

    Sales Cloud

    Although Salesforce and SAP offer similar functionality in this area, SAP’s integration to S/4 HANA gives it a slight competitive edge. The main selling point for the SAP C/4 Sales Cloud is bringing ERP data through to CRM. No need for middleware or integration. Seamlessly connect customer order information, document current and invoicing into SAP Sales Cloud. This can exist done with Salesforce but does require additional adapters to exist configured or developed.

    SAP has made strides in improving the functionality and user interface, but still gain some ways to go. Along with the integration, SAP Sales Cloud has aboriginal features for Leonardo backed account scoring, mapping and route optimization, true time inventory availability (roadmap for Q3 2018) and, with the CallidusCloud acquisition, a very robust sales person compensation engine.

    The Salesforce Sales Cloud is the crux of the salesforce platform and lucid industry leader and stays the leader in the Gartner Magic Quadrant for sales automation for the 12th year in a row. It is notable to witness at Salesforce Sales Cloud as more than just a sales automation tool, but a platform for industry visibility and collaboration. It is simple for a non-technical user to extend the application functionality to address workflow and approval processes throughout the organization. It is practicable to Do in the SAP Sales Cloud, but very cumbersome and clunky.

    Additionally, Salesforce reinvented its user interface with the Lightning Experience. They built the interface from the ground up having mobile in intellect with feedback from thousands of customers. It enables salespeople to work smarter and faster. Everything notable for the salesperson is at their fingertips. For example, the Kanban view for list. A salesperson can update their break Pipeline by dragging it from one stage to another. With the SAP Sales Cloud user interface, there were too many tabs and clicks to come by to the information the user really needed. The salesforce user experience is far better and more intuitive than the SAP Sales Cloud. The user experience is what drives adoption and should exist kept in intellect when reviewing CRM options.

    The Salesforce mobile experience was designed for the phone and the main emphasis was how many functions can a person Do with the swipe of a thumb. Salesforce also optimized the interface for the Apple watch. SAP Sales Cloud mobile platform is very similar to the web platform with too many tiny clicks to come by information. It is not efficient and cumbersome for people on the road.

    Advantage: Push

    Service Cloud

    The functionality between SAP Service Cloud and Salesforce Service Cloud is very similar. The former focusing more on field service requests and the latter focusing on a traditional convoke center support. Both provide machine learning for service tickets, learning management and smart routing through telephony integration.

    The selfsame advantages for each application dote above with SAP Service Cloud seamlessly integrated with the back office for invoicing and credits while Salesforce Service Cloud provides the user convenient widgets to address customers very quickly.

    Advantage: Push

    Ecosystem

    When I was at an age where marriage was top of intellect for my family, my dad sat me down and ran through notable qualities for my spouse to have. dote total dads, he was providing me decades of wisdom. As Indians the most notable fragment of marriage he conveyed is “you aren’t just marrying the girl, but the total family.” Oh so accurate of technology. Just dote the Google vs Apple vs Amazon, you are not choosing a technology, but an ecosystem.

    Solution Implementation Partners

    Both SAP and Salesforce gain a vast ally network with Salesforce probably a slight edge on volume of solution implementation (SI) partners due to reduced barriers to entry. However, there is a significant contrast between approaching ERP implementations and CRM implementations. With ERP implementations, they are very well defined because at the cease of the day the numbers must exist correct. SI’s are gathering requirements from Operations and Finance people. ERP implementations prefer at least a year to 18 months…and those are considered the quickly ones.

    A CRM implementation approach is vastly different. The primary stakeholders are Sales and Marketing from the onset. To come by solid requirements from a sales person is a near impossible task. Generally, requirements are vague and broad. “Give me total the information and let me resolve what I want to exhaust and when.” Even after requirements and development, there needs some course correction. “I know you did exactly what I asked, but now that I behold it, can they change things around.” The ERP SI’s don’t handle this well and change request dash about; however, with salesforce SI’s, this is dash of the mill project delivery.

    With that said, if SAP is relying on its SI’s to deliver C/4, I haven’t seen the robust change in approach, resource and organizational change from its major SI’s. SAP has introduced a worthy technology, but it will prefer a bit of time for the ally network to really motif out on how to implement it.

    Marketplace

    Both technologies Do gain a wide array of product offerings in their respective marketplaces; however, the Salesforce marketplace, as known as the AppExchange, has a plethora of free and paid applications to meet every need a industry has. Just dote the iPhone, if you feel dote there is something missing in your salesforce instance, trust me, there is an app for that.

    Customer Support

    Gartner cited in a report: “Salesforce customers behold the vendor not just as a CRM software provider, but as a strategic advisor on how to innovate and grow their industry overall. This is a rare position of trust that very few competitors can match.” For SAP, they will eventually unravel the issue, but it takes a bit more endeavor to come by to the birthright person, a bit more time and sometimes the code fix will fracture something else. As of today, the SAP CRM technical documentation is light and isn’t readily available for total modules.

    The training Salesforce provides through its Trailhead is remarkably well done. Salesforce takes novice user through each duty and has users build demos. It is a clearly thought out and well executed diagram to educate users on how to become a salesforce expert. You don’t gain to exist technically inclined to exist a skillful administrator in Salesforce. Users can deserve badges as they work their way through each learning path.

    Aside from the responsive customer service organization, salesforce has a vast community that has formed to succor anyone in the salesforce community. People prefer pride on the gamification aspect of champion and serves as the first resource of support.

    Advantage: Salesforce

    Cost

    It is already engaging when you try to compare pricing. Salesforce keeps it confusing on purpose, but SAP takes it to a total current level when it comes to pricing. Again, it won’t exist an apples to apples comparison and this is just list pricing. These can exist negotiated in the birthright circumstances. I am only comparing the middle tier pricing for both offers because that can come by you most of what a industry needs.

    Salesforce:

    Essentials — $25/user/month — this gets you access to the platforms and faculty to work with custom objects. No break access

    Enterprise Sales Cloud — $150/user/month

    Commerce Cloud — revenue-based subscription model

    SAP:

    Sales Cloud — $117/user/month

    Commerce Cloud — fixed and consumption subscription model (based on the number of orders)

    Summary and Conclusion

    Here is a high-level pros and cons for each application:

    It is difficult to determine a clear-cut winner because the way both companies gain dedicated themselves to innovation and advancement of their products, their deficiencies will exist addressed by the time I complete this document. For example, they will behold what salesforce does with the Mulesoft acquisition and gain a seamless connector to any back office system. The option between technologies depends on the situation, industry requirements, and the ecosystem for each organization.

    There is a compelling argument to select SAP CRM because of the seamless integration with the back-office processes. This allows for a complete solution without data being migrated back and forth between systems. The 4th attempt…I add up to 4th generation CRM product from SAP finally hits the sign of what a CRM should exist instead of just an afterthought. If companies want to reduce the technology footprint and are implementing S/4 HANA for ERP, the C/4 solution is a viable option.

    In a technology innovation fight, it is difficult not to back the company that has been in the top 3 of Forbes “Most Innovative Company” for the eventual 8 years. Salesforce dominates the market for customer-relationship software. The company had 19.6 percent of the market in 2017, according to industry research firm IDC. Oracle was №2 with 7.1 percent, and SAP had 6.5 percent. The way salesforce’s revenues gain been growing, they don’t expose signs of slowing down anytime soon. If you already gain Salesforce implemented with the integrations to an ERP system, then it makes sense to stick with the current technology stack. The industry case or ROI on just changing technologies for the sake of change isn’t a very compelling sell for executives. The SAP C/4 functionality and what SAP has on their roadmap isn’t persuasive enough to replace an existing salesforce solution.

    It will exist engaging to behold how both companies compete against each other. SAP will invest a significant amount of capital and resources to hold enhancing and gain C/4 on par with the rest of the HANA platform. Salesforce is a CRM company, and this is their only focus. The winner is the cease consumer, who will capitalize from the rapid innovation and addition of features to the overall delivery.

    Sameer Afsar

    Sameer is a technology executive focused on helping businesses with digital transformations. Skilled in industry Process Improvement, Sales Efficiency, Analytics, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP).



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    EMC [129 Certification Exam(s) ]
    Enterasys [13 Certification Exam(s) ]
    Ericsson [5 Certification Exam(s) ]
    ESPA [1 Certification Exam(s) ]
    Esri [2 Certification Exam(s) ]
    ExamExpress [15 Certification Exam(s) ]
    Exin [40 Certification Exam(s) ]
    ExtremeNetworks [3 Certification Exam(s) ]
    F5-Networks [20 Certification Exam(s) ]
    FCTC [2 Certification Exam(s) ]
    Filemaker [9 Certification Exam(s) ]
    Financial [36 Certification Exam(s) ]
    Food [4 Certification Exam(s) ]
    Fortinet [12 Certification Exam(s) ]
    Foundry [6 Certification Exam(s) ]
    FSMTB [1 Certification Exam(s) ]
    Fujitsu [2 Certification Exam(s) ]
    GAQM [9 Certification Exam(s) ]
    Genesys [4 Certification Exam(s) ]
    GIAC [15 Certification Exam(s) ]
    Google [4 Certification Exam(s) ]
    GuidanceSoftware [2 Certification Exam(s) ]
    H3C [1 Certification Exam(s) ]
    HDI [9 Certification Exam(s) ]
    Healthcare [3 Certification Exam(s) ]
    HIPAA [2 Certification Exam(s) ]
    Hitachi [30 Certification Exam(s) ]
    Hortonworks [4 Certification Exam(s) ]
    Hospitality [2 Certification Exam(s) ]
    HP [746 Certification Exam(s) ]
    HR [4 Certification Exam(s) ]
    HRCI [1 Certification Exam(s) ]
    Huawei [21 Certification Exam(s) ]
    Hyperion [10 Certification Exam(s) ]
    IAAP [1 Certification Exam(s) ]
    IAHCSMM [1 Certification Exam(s) ]
    IBM [1530 Certification Exam(s) ]
    IBQH [1 Certification Exam(s) ]
    ICAI [1 Certification Exam(s) ]
    ICDL [6 Certification Exam(s) ]
    IEEE [1 Certification Exam(s) ]
    IELTS [1 Certification Exam(s) ]
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    IIBA [2 Certification Exam(s) ]
    IISFA [1 Certification Exam(s) ]
    Intel [2 Certification Exam(s) ]
    IQN [1 Certification Exam(s) ]
    IRS [1 Certification Exam(s) ]
    ISA [1 Certification Exam(s) ]
    ISACA [4 Certification Exam(s) ]
    ISC2 [6 Certification Exam(s) ]
    ISEB [24 Certification Exam(s) ]
    Isilon [4 Certification Exam(s) ]
    ISM [6 Certification Exam(s) ]
    iSQI [7 Certification Exam(s) ]
    ITEC [1 Certification Exam(s) ]
    Juniper [63 Certification Exam(s) ]
    LEED [1 Certification Exam(s) ]
    Legato [5 Certification Exam(s) ]
    Liferay [1 Certification Exam(s) ]
    Logical-Operations [1 Certification Exam(s) ]
    Lotus [66 Certification Exam(s) ]
    LPI [24 Certification Exam(s) ]
    LSI [3 Certification Exam(s) ]
    Magento [3 Certification Exam(s) ]
    Maintenance [2 Certification Exam(s) ]
    McAfee [8 Certification Exam(s) ]
    McData [3 Certification Exam(s) ]
    Medical [69 Certification Exam(s) ]
    Microsoft [368 Certification Exam(s) ]
    Mile2 [2 Certification Exam(s) ]
    Military [1 Certification Exam(s) ]
    Misc [1 Certification Exam(s) ]
    Motorola [7 Certification Exam(s) ]
    mySQL [4 Certification Exam(s) ]
    NBSTSA [1 Certification Exam(s) ]
    NCEES [2 Certification Exam(s) ]
    NCIDQ [1 Certification Exam(s) ]
    NCLEX [2 Certification Exam(s) ]
    Network-General [12 Certification Exam(s) ]
    NetworkAppliance [36 Certification Exam(s) ]
    NI [1 Certification Exam(s) ]
    NIELIT [1 Certification Exam(s) ]
    Nokia [6 Certification Exam(s) ]
    Nortel [130 Certification Exam(s) ]
    Novell [37 Certification Exam(s) ]
    OMG [10 Certification Exam(s) ]
    Oracle [269 Certification Exam(s) ]
    P&C [2 Certification Exam(s) ]
    Palo-Alto [4 Certification Exam(s) ]
    PARCC [1 Certification Exam(s) ]
    PayPal [1 Certification Exam(s) ]
    Pegasystems [11 Certification Exam(s) ]
    PEOPLECERT [4 Certification Exam(s) ]
    PMI [15 Certification Exam(s) ]
    Polycom [2 Certification Exam(s) ]
    PostgreSQL-CE [1 Certification Exam(s) ]
    Prince2 [6 Certification Exam(s) ]
    PRMIA [1 Certification Exam(s) ]
    PsychCorp [1 Certification Exam(s) ]
    PTCB [2 Certification Exam(s) ]
    QAI [1 Certification Exam(s) ]
    QlikView [1 Certification Exam(s) ]
    Quality-Assurance [7 Certification Exam(s) ]
    RACC [1 Certification Exam(s) ]
    Real-Estate [1 Certification Exam(s) ]
    RedHat [8 Certification Exam(s) ]
    RES [5 Certification Exam(s) ]
    Riverbed [8 Certification Exam(s) ]
    RSA [15 Certification Exam(s) ]
    Sair [8 Certification Exam(s) ]
    Salesforce [5 Certification Exam(s) ]
    SANS [1 Certification Exam(s) ]
    SAP [98 Certification Exam(s) ]
    SASInstitute [15 Certification Exam(s) ]
    SAT [1 Certification Exam(s) ]
    SCO [10 Certification Exam(s) ]
    SCP [6 Certification Exam(s) ]
    SDI [3 Certification Exam(s) ]
    See-Beyond [1 Certification Exam(s) ]
    Siemens [1 Certification Exam(s) ]
    Snia [7 Certification Exam(s) ]
    SOA [15 Certification Exam(s) ]
    Social-Work-Board [4 Certification Exam(s) ]
    SpringSource [1 Certification Exam(s) ]
    SUN [63 Certification Exam(s) ]
    SUSE [1 Certification Exam(s) ]
    Sybase [17 Certification Exam(s) ]
    Symantec [134 Certification Exam(s) ]
    Teacher-Certification [4 Certification Exam(s) ]
    The-Open-Group [8 Certification Exam(s) ]
    TIA [3 Certification Exam(s) ]
    Tibco [18 Certification Exam(s) ]
    Trainers [3 Certification Exam(s) ]
    Trend [1 Certification Exam(s) ]
    TruSecure [1 Certification Exam(s) ]
    USMLE [1 Certification Exam(s) ]
    VCE [6 Certification Exam(s) ]
    Veeam [2 Certification Exam(s) ]
    Veritas [33 Certification Exam(s) ]
    Vmware [58 Certification Exam(s) ]
    Wonderlic [2 Certification Exam(s) ]
    Worldatwork [2 Certification Exam(s) ]
    XML-Master [3 Certification Exam(s) ]
    Zend [6 Certification Exam(s) ]





    References :


    Box.net : https://app.box.com/s/n7lwo293tswi405wdrv2o5debmhibkip
    zoho.com : https://docs.zoho.com/file/67jzb1e882c4d34694fdda59a13fc5c2ba68a
    Calameo : http://en.calameo.com/books/0049235266e0fa6da4c7d











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