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000-470 IBM Unica shove V8.5

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000-470 exam Dumps Source : IBM Unica shove V8.5

Test Code : 000-470
Test designation : IBM Unica shove V8.5
Vendor designation : IBM
: 106 real Questions

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IBM IBM Unica shove V8.5

IBM-Unica Tops Gartner Multichannel crusade management CRM Magic Quadrant | killexams.com real Questions and Pass4sure dumps

IBM-Unica obtained the highest rating among the many leaders of the may additionally 2012 Gartner Magic Quadrant for Multichannel crusade administration (MCCM) CRM. The viability and lifecycle administration functionality of the IBM-Unica MCCM CRM solution helped deserve it satisfactory billing in the record.

Digital advertising Transforms MCCM

Gartner credits digital advertising and marketing with remodeling MCCM, which encompasses strategies that permit groups to outline, orchestrate and communicate offers to customer segments throughout divide channels, corresponding to web sites, mobile and invent contact with centers.

based on Gartner, web administration vendors are starting to construct digital marketing functionality, together with addressable branding/advertising, contextual advertising and transactional advertising and marketing, to compete in and prolong the reach of the MCCM house.

Leaders -- IBM-Unica, SAS, Teradata-Aprimo, Oracle Siebel

As outlined above, IBM-Unica was the accurate-ranked MCCM CRM chief, because of IBM’s global reach, as well as performance for lifecycle management, personalization and localization with nine new languages in the these days launched IBM-Unica 8.5.

youngsters, Gartner cautions that accelerating competition and pronounced assist considerations might likewise intimidate IBM-Unica’s leading status.

meanwhile, second-ranked SAS is additionally mentioned for viability, as well as superior analytics and a powerful roadmap and built-in information constitution. Areas of hardship comprise a exigency for more thought management and shove management potential.

Teradata-Aprimo has potent momentum (average year-over-year revenue up 22 p.c in 2011), launched an inside determination offering and plans to insert segmentation in accordance with convivial data, convivial campaigns and an understanding of consumer and shove sentiment. guide is someday considered as gradual and confined, and the “basic” channels of direct mail and electronic mail nevertheless secure hold of the most attention.

Oracle-Siebel’s licensed profits and deal dimension grew about 20 percent in 2011 in comparison to 2010, and the vendor bought extravagant marks for built-in loyalty management performance and automation of end-to-end campaigns. company clients file a necessity for clearer documentation and infrequently file the utilize of Oracle-Siebel due to an current relationship instead of its being a superior-of-breed solution.

Visionaries -- Responsys, Adobe systems, Neolane, Sitecore

Responsys leads the visionaries with accelerated digital marketing breadth brought in 2011, including a screen retargeting skill and advanced analytic and digital marketing capabilities in a multitenant SaaS utility. besides the fact that children, Gartner estimates that more than 70 p.c of Responsys' profits comes from e mail advertising, and assist times are often stated as slow.

Adobe systems offers segmentation reporting filtered by course of segments reminiscent of fb clients, cellular traffic and/or visitors who maintain watched a video or any other customized-defined phase. And in 2011, Adobe introduced and shipped SocialAnalytics, which should exist integrated with Context not obligatory to create a brand new convivial shove administration product, Adobe Social, in 2012. but offline capabilities could exist restrained.

Neolane multiplied its focal point on convivial advertising in 2011 with aspects together with convivial signal-on, convivial user profile seize into the advertising and marketing database, and the ability to convey true-time personalised offers to facebook and Twitter. Workflows can likewise exist complicated to install and run, and will likewise present extra specific B2B functionality.

Sitecore is pathetic from greater natural net content administration to digital advertising capabilities, together with managing campaigns for sites, electronic mail campaigns, cell sites and convivial media and replacing counsel with exterior digital programs. Sitecore is ordinarily designed to work in .web environments and in lots of cases doesn't operate in addition to most desirable-of-breed digital marketing purposes for specific services equivalent to email marketing.

niche players -- Eloqua, Marketo, SDL Alterian, ClickSquared, Infor, PBSoftware, Oracle RightNow

Eloqua offers a SaaS respond for lead management in B2B that includes a collection of salary functions, in addition to a cloud device that elements convivial connectors for adding convivial records to purchaser profiles. Eloqua is at some risk of becoming overly elegant on its partnership with Salesforce.com and issues with software bugs and insufficient metrics maintain been stated.

Marketo gives B2B lead management tools essentially aimed toward midmarket users. 2011 noticed the seller insert a multistep program ability, adventure advertising and integration with webinars. This yr, Marketo is expected to integrate convivial advertising recommendations from its press manufacturing unit acquisition. Marketo is likewise prone to overly relying on Salesforce.com.

SDL Alterian provides hosted midmarket shove administration equipment, and is focusing this yr on commercial enterprise scalability, which includes enhancements to constructed-in predictive analytic capabilities, electronic mail reporting and dashboarding. clients situation the seller is a fine cost for the cost, however implementation delays and a focus on MSPs pose negatives to SDL Alterian’s trade model.

ClickSquared presents an SaaS-primarily based subscription model with a spotlight on digital advertising and marketing channels for midsized B2C companies. Gartner praises ClickSquared for ease of utilize and obtainable performance, however says the enterprise’s MCCM visibility is low and its assist and service corporation is “still maturing.”

Infor CRM Epiphany is shifting focal point from its set in groundwork to MCCM/advertising authorities, and presents shove management know-how that elements advanced analytical and cross-channel capabilities. convivial advertising and cell capabilities are not yet attainable.

PB application gives superior analytics, primary and superior outbound crusade management, and inbound crusade management functionality to B2C economic functions, telecommunications and retail clients. The trade now has new nameless/conventional web vacationer targeting to present significant offers from acquisition privilege through the consumer lifecycle, and plans to unencumber a visual option and segmentation interface for campaigns throughout inbound and outbound environments. MCCM visibility is currently low.

Oracle RightNow enhances customer service efforts with points equivalent to convivial monitoring, and plans to free up advanced analytics and email applications this year. although, users rated convivial advertising and marketing and web analytics capabilities as below other capabilities of Oracle RightNow’s know-how.

Challenger -- SAP

The lone challenger in the most fresh Gartner MCCM CRM Magic Quadrant, SAP provides primary and advanced shove management execution, consumer segmentation, change advertising management, lead management and loyalty administration.

SAP is adding gargantuan records and convivial advertising points, however convivial advertising capabilities aren't yet neatly-centered and ease of integration with other widely-deployed SAP marketing solutions is mentioned as the greatest intuition for utilize of its MCCM CRM know-how.

IBM Rolls Out A ‘conduct change,’ Brings On ad Tech partners | killexams.com real Questions and Pass4sure dumps

KevinDunnIBM is pushing deeper into the cloud and paid media.

huge Blue on Thursday launched the IBM typical conduct exchange (UBX), a platform that unifies advertising tech acquisitions together with Unica shove management, Silverpop advertising automation, Coremetrics analytics and Xtify mobile personalization.

It additionally named 25 UBX partners, including a handful of advert tech avid gamers like MediaMath, flip, Rocket gas and The alternate Desk.

“As they maintain been combining these IBM property collectively, they organize marketers were the usage of a variety of functions,” pointed out Kevin Dunn, head of know-how ecosystem and strategic alliances for IBM. “We realized they couldn’t maintain 30 divide functions inside IBM’s personal portfolio because the innovation in the market ilk of outpaces the capacity to remedy each hardship yourself.”

whereas IBM had its Digital advertising network, it became by and great a course for partners to combine with IBM’s analytics and tug web facts into their broader campaigns.

UBX, although, faucets probably the most Digital advertising and marketing network’s API connections and provides a few of Silverpop's extra powerful property like data shooting and profile constructing. 

“The prevalent conduct trade is this open environment the station you could connect numerous systems and conclusion features and maintain the recommendation and statistics from one system maintain an upshot on rendezvous in yet another,” Dunn stated. “We’ve enabled identity syncing, where we’d [match] pixels and cookies lower back to general tips,” reminiscent of when someone provides their email tackle or authenticates via fb.

When IBM hooked into facebook’s customized Audiences API final spring, that stream came neatly after competitors like Salesforce, Adobe and Oracle. but that connection let IBM verify bigger third-birthday party connections to enable records to circulate each into and out of the IBM equipment.

“We hope to extend [UBX] to 125 companions via the halt of 2016 to allow bidirectional verbal exchange between every single these methods,” Dunn stated. “feel of it as a writer-subscriber model where purchasers who utilize their provider [or partners’ services] can log privilege into a marketer-pleasant UI and pick the guidance they should circulation from one channel to an additional.”

despite the fact UBX’s companion slate is not confined to ad tech carriers (it includes convivial identification and advertising platforms like Gigya and Spredfast), connecting CRM to paid media became a key factor in the progress of the platform.

Dunn famed many shoppers who used IBM’s segmentation tools and analytics desired a tighter connection to their respective demand-side platforms.

extra of those integrations are inevitable. MediaMath, for example, simply synced up with Oracle advertising and marketing Cloud so consumers might goal based on customary suggestions (such as an electronic mail sent with Oracle’s Eloqua) in the MediaMath TerminalOne workflow.

The intuition these connections are only now being solid is on account of the complexities round integration and historic separation between conclusion clients. Database and CRM statistics maintain been not the purview of the media team, whose work situated extra on cookie syncing via statistics-management platforms.

but “more consumers exigency to understand what channels and media forms influenced a conversion – now not simply accurate-of-the-funnel company cognizance,” Dunn pointed out. “We’re very plenty seeing the merger of advert tech and mar tech. if you view a screen ad, it’s very doubtless the audience is liable to different messaging, exist it e mail or fb, and they want every single of those to notify every other.”

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IBM Unica shove V8.5

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IBM-Unica Tops Gartner Multichannel shove Management CRM Magic Quadrant | killexams.com real questions and Pass4sure dumps

IBM-Unica received the highest ranking among the leaders of the May 2012 Gartner Magic Quadrant for Multichannel shove Management (MCCM) CRM. The viability and lifecycle management functionality of the IBM-Unica MCCM CRM solution helped deserve it top billing in the report.

Digital Marketing Transforms MCCM

Gartner credits digital marketing with transforming MCCM, which encompasses processes that enable companies to define, orchestrate and communicate offers to customer segments across multiple channels, such as websites, mobile and summon centers.

According to Gartner, Web management vendors are starting to build digital marketing functionality, including addressable branding/advertising, contextual marketing and transactional marketing, to compete in and extend the reach of the MCCM space.

Leaders -- IBM-Unica, SAS, Teradata-Aprimo, Oracle Siebel

As mentioned above, IBM-Unica was the top-ranked MCCM CRM leader, due to IBM’s global reach, as well as functionality for lifecycle management, personalization and localization with nine new languages in the recently released IBM-Unica 8.5.

However, Gartner cautions that accelerating competition and reported champion issues may intimidate IBM-Unica’s leading status.

Meanwhile, second-ranked SAS is likewise cited for viability, as well as advanced analytics and a tenacious roadmap and integrated data structure. Areas of concern comprise a exigency for more thought leadership and shove management capability.

Teradata-Aprimo has tenacious momentum (overall year-over-year revenue up 22 percent in 2011), released an internal decision offering and plans to insert segmentation based on convivial data, convivial campaigns and an understanding of customer and shove sentiment. champion is sometime seen as unhurried and limited, and the “classic” channels of direct mail and email still receive the most attention.

Oracle-Siebel’s licensed revenue and deal size grew about 20 percent in 2011 compared to 2010, and the vendor received towering marks for integrated loyalty management functionality and automation of end-to-end campaigns. trade users report a exigency for clearer documentation and often report using Oracle-Siebel due to an existing relationship rather than its being a best-of-breed solution.

Visionaries -- Responsys, Adobe Systems, Neolane, Sitecore

Responsys leads the visionaries with expanded digital marketing breadth added in 2011, including a parade retargeting capability and advanced analytic and digital marketing capabilities in a multitenant SaaS application. However, Gartner estimates that more than 70 percent of Responsys' revenue comes from email marketing, and champion times are often reported as slow.

Adobe Systems offers segmentation reporting filtered by segments such as Facebook users, mobile traffic and/or visitors who maintain watched a video or any other custom-defined segment. And in 2011, Adobe announced and shipped SocialAnalytics, which will exist integrated with Context Optional to create a new convivial shove management product, Adobe Social, in 2012. But offline capabilities may exist limited.

Neolane increased its focus on convivial marketing in 2011 with features including convivial sign-on, convivial user profile capture into the marketing database, and the ability to deliver real-time personalized offers to Facebook and Twitter. Workflows can exist intricate to set up and run, and could likewise offer more specific B2B functionality.

Sitecore is pathetic from more traditional Web content management to digital marketing capabilities, including managing campaigns for websites, email campaigns, mobile sites and convivial media and exchanging information with external digital systems. Sitecore is mostly designed to work in .NET environments and in many cases does not effect as well as best-of-breed digital marketing applications for specific functions such as email marketing.

Niche Players -- Eloqua, Marketo, SDL Alterian, ClickSquared, Infor, PBSoftware, Oracle RightNow

Eloqua offers a SaaS solution for lead management in B2B that includes a suite of revenue applications, as well as a cloud appliance that features convivial connectors for adding convivial data to consumer profiles. Eloqua is at some risk of becoming overly dependent on its partnership with Salesforce.com and problems with software bugs and inadequate metrics maintain been reported.

Marketo provides B2B lead management tools primarily aimed at midmarket users. 2011 saw the vendor insert a multistep program capability, event marketing and integration with webinars. This year, Marketo is expected to integrate convivial marketing techniques from its press Factory acquisition. Marketo is likewise at risk of overly relying on Salesforce.com.

SDL Alterian provides hosted midmarket shove management tools, and is focusing this year on enterprise scalability, which includes enhancements to built-in predictive analytic capabilities, email reporting and dashboarding. Users situation the vendor is a satisfactory value for the cost, but implementation delays and a focus on MSPs pose negatives to SDL Alterian’s trade model.

ClickSquared offers an SaaS-based subscription model with a focus on digital marketing channels for midsized B2C organizations. Gartner praises ClickSquared for ease of utilize and accessible functionality, but says the company’s MCCM visibility is low and its champion and service organization is “still maturing.”

Infor CRM Epiphany is shifting focus from its installed groundwork to MCCM/marketing professionals, and offers shove management technology that features advanced analytical and cross-channel capabilities. convivial marketing and mobile capabilities are not yet available.

PB Software provides advanced analytics, basic and advanced outbound shove management, and inbound shove management functionality to B2C fiscal services, telecommunications and retail users. The company now has new anonymous/known Web visitor targeting to present germane offers from acquisition throughout the customer lifecycle, and plans to release a visual selection and segmentation interface for campaigns across inbound and outbound environments. MCCM visibility is currently low.

Oracle RightNow complements customer service efforts with features such as convivial monitoring, and plans to release advanced analytics and email applications this year. However, users rated convivial marketing and Web analytics capabilities as below other capabilities of Oracle RightNow’s technology.

Challenger -- SAP

The lone challenger in the most recent Gartner MCCM CRM Magic Quadrant, SAP provides basic and advanced shove management execution, customer segmentation, trade promotion management, lead management and loyalty management.

SAP is adding gargantuan Data and convivial marketing features, but convivial marketing capabilities are not yet well-established and ease of integration with other widely-deployed SAP marketing solutions is cited as the biggest intuition for utilize of its MCCM CRM technology.

IBM to Acquire Unica Corporation | killexams.com real questions and Pass4sure dumps

ARMONK, N.Y. and WALTHAM, Mass., Aug. 13 /PRNewswire-FirstCall/ -- IBM (NYSE: IBM) and Unica Corporation (Nasdaq: UNCA) today announced they maintain entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash.  A publicly held company in Waltham, Mass., Unica will expand IBM's ability to assist organizations resolve and foretell customer preferences and develop more targeted marketing campaigns.

(Photo: http://photos.prnewswire.com/prnh/20100813/NY50244)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100813/NY50244)

(Logo:  http://photos.prnewswire.com/prnh/20090416/IBMLOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090416/IBMLOGO)

The acquisition, which is matter to Unica shareholder approval, applicable regulatory clearances and other customary closing conditions, is expected to proximate in the fourth quarter of 2010.

Today's leading organizations station a towering value on a consistent and germane customer experience.  They must continuously focus on enhancing their brand by responding quickly to marketplace changes and differentiating themselves through more targeted, personalized marketing campaigns.  In order to achieve this, marketing professionals are increasingly investing in technology to automate and manage marketing planning and execution to assist them better resolve customer preferences and trends and in turn, foretell buying needs and drive germane campaigns.

To meet this demand, IBM is assembling transformational capabilities to assist clients create this consistent and germane cross-channel brand undergo to promote customer loyalty and satisfaction.  With sophisticated analytics and marketing process improvement, the combination of IBM and Unica will assist clients streamline and integrate key processes including relationship marketing, online marketing and marketing operations.  

Building on this extensive industry expertise, Unica has more than 1,500 global customers across a wide reach of industries including fiscal services, insurance, retail telecommunications, travel and hospitality. Customers comprise Best Buy, eBay, ING, Monster, Starwood and US Cellular.  

Today's advice expands IBM's growing portfolio of industry software solutions designed to assist companies automate, manage, and accelerate core trade processes across marketing, demand generation, sales, order processing and fulfillment.  This acquisition along with IBM's recent acquisitions of Sterling Commerce and Coremetrics will enhance IBM's ability to champion customers increasing demands in this growing market.

"IBM understands the demands on today's organizations to transform core trade processes in functions such as marketing with intelligence and automation," said Craig Hayman, general manager, IBM Industry Solutions.  "Unica was a limpid election for IBM based on its power to automate a broad set of marketing capabilities and its established reputation for delivering customer success in marketing to organizations around the world."  

"Unica's focus is to assist their customers deliver marketing messages so germane that they are perceived as a service to their clients' customers," said Yuchun Lee, CEO, Unica Corp.  "Together with IBM, they will bring their leading enterprise marketing management solutions to a wider set of customers worldwide and with a much broader, more comprehensive portfolio."

Unica's 500 employees will exist integrated into IBM's Software Solutions Group, which includes a reach of industry-focused offerings.  Unica software will complement the capabilities of IBM's trade Analytics and Optimization Consulting organization - a team of 5,000 consultants and a network of analytics solution centers, backed by an overall investment of more than $11 billion in acquisitions in the last five years.

For more information visit: http://www.ibm.com/press/us/en/pressrelease/32309.wss.

IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International trade Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might exist trademarks of IBM or other companies. For a current list of IBM trademarks, delight descry www.ibm.com/legal/copytrade.shtml.

All other company, product or service names may exist trademarks or registered trademarks of others. Statements concerning IBM's future progress plans and schedules are made for planning purposes only, and are matter to change or withdrawal without notice.  Reseller prices may vary.

Cautionary Statement Regarding Forward-Looking Statements

Certain statements in this communication regarding the proposed transaction between IBM and Unica, the expected timetable for completing the transaction, benefits and synergies of the transaction, future opportunities for the combined company and products and any other statements regarding IBM and Unica's future expectations, beliefs, goals or prospects constitute forward-looking statements made within the acceptation of Section 21E of the Securities Exchange Act of 1934 and (collectively, forward-looking statements). Any statements that are not statements of historical fact (including statements containing the words "believes," "plans," "anticipates," "expects," "estimates" and similar expressions) should likewise exist considered forward-looking statements. A number of necessary factors could intuition actual results or events to disagree materially from those indicated by such forward-looking statements, including the parties' ability to consummate the transaction; the conditions to the completion of the transaction, including the receipt of shareholder approval, court approval or the regulatory approvals required for the transaction may not exist obtained on the terms expected or on the anticipated schedule; the parties' ability to meet expectations regarding the timing, completion and accounting and tax treatments of the transaction; the possibility that the parties may exist unable to achieve expected synergies and operating efficiencies in the arrangement within the expected time-frames or at every single and to successfully integrate Unica's operations into those of IBM; such integration may exist more difficult, time-consuming or costly than expected; operating costs, customer loss and trade disruption (including, without limitation, difficulties in maintaining relationships with employees, customers, clients or suppliers) may exist greater than expected following the transaction; the retention of inescapable key employees of Unica may exist difficult; IBM and Unica are matter to vehement competition and increased competition is expected in the future; fluctuations in foreign currencies could result in transaction losses and increased expenses; the volatility of the international marketplace; and the other factors described in IBM's Annual Report on shape 10-K for the fiscal year ended December 31, 2009 and in its most recent quarterly report filed with the SEC, and Unica's Annual Report on shape 10-K for the fiscal year ended September 30, 2009 and in its most recent quarterly report filed with the SEC. IBM and Unica assume no responsibility to update the information in this communication, except as otherwise required by law. Readers are cautioned not to station undue reliance on these forward-looking statements that discourse only as of the date hereof.

Additional Information and Where to Find It

This communication may exist deemed to exist solicitation material in respect of the proposed acquisition of Unica by IBM. In connection with the proposed acquisition, Unica intends to file germane materials with the SEC, including Unica's proxy statement in preparatory and definitive form. SHAREHOLDERS OF UNICA ARE URGED TO READ every single germane DOCUMENTS FILED WITH THE SEC, INCLUDING UNICA'S DEFINITIVE PROXY STATEMENT, BECAUSE THEY WILL accommodate necessary INFORMATION ABOUT THE PROPOSED TRANSACTION. Investors and security holders will exist able to obtain the documents free of charge at the SEC's web site, http://www.sec.gov. Documents will likewise exist available for free from Unica by contacting Kori Doherty, ICR at 617-956-6730 or kdoherty@icrinc.com Such documents are not currently available.

Participants in Solicitation

IBM and its directors and executive officers, and Unica and its directors and executive officers, may exist deemed to exist participants in the solicitation of proxies from the holders of Unica common shares in respect of the proposed transaction. Information about the directors and executive officers of IBM is set forth in the proxy statement for IBM's 2010 Annual Meeting of Stockholders, which was filed with the SEC on March 8, 2010. Information about the directors and executive officers of Unica is set forth in the proxy statement for Unica's 2010 Annual Meeting of Shareholders, which was filed with the SEC on January 25, 2010. Investors may obtain additional information regarding the interest of such participants by reading the definitive proxy statement regarding the acquisition when it becomes available.


IBM Interact Adds Interactions to Enterprise Marketing Management | killexams.com real questions and Pass4sure dumps

My continuing tour of real time interaction managers landed with the satisfactory folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

The concept of Interact has stayed quite consistent over the years, although the underlying technology has been overhauled several times. The general trend of the changes has been closer integration with other components of the IBM/Unica marketing suite. For example, the original Interact had its own flux chart interface, but the system now uses the very segmentation interface as IBM Campaign. The two modules can likewise partake segment definitions, offers, and interaction history. There’s likewise some integration with other IBM marketing products, notably the Product Recommendation component inherited from IBM’s CoreMetrics acquisition.

Interact’s concept is the very as other interaction managers: touchpoints forward it data about a current interaction; the system uses rules, models and data to select one or more offers; and the offers are sent back to the touchpoint for delivery. The differences among these systems are matters of nuance: Interact stores its own permanent customer profiles, while some other systems must re-load data from external systems during each interaction. Interact assigns fixed scores to offers within each segment definitions, while other systems utilize scoring formulas shared across segments (although Interact can upshot that too). Interact can create self-training predictive models, not every single competitors maintain this option.

A brace of other features look more or less unique. Interact determines whether customers are eligible for an offer using either qualification rules or Campaign-generated “white lists” and “black lists”; other systems utilize rules alone. Interact can likewise allot offers at global, segment, or individual levels, while other systems don’t provide every single those choices.

It’s unlikely that any of these differences invent Interact significantly more powerful or easier to utilize than competitors. In practice, the system’s major appeal will exist its proximate integration with shove and other IBM products. It is now partake of the IBM’s Enterprise Marketing Management (EMM) group, which includes both Unica and Coremetrics, both acquired in 2010. This group supports IBM’s larger strategy of selling systems that utilize huge quantities of data to dash every single aspects of great organizations. The company has identified marketing organizations as a major potential market within this strategy and is spending aggressively to both develop that market and snitch handicap of it.

You might deem that Interact plays a central role in IBM’s marketing ecosystem: after all, real-time interactions are the epitome of data-driven marketing. But just a tiny fraction of IBM’s 2,500 EMM customers utilize Interact (actual figures are confidential) and most deployments look to exist focused on specific — dare I situation tactical? — applications in one or two channels. The company’s EMM focus seems to exist more on analytics and outbound marketing: for example, its most recent EMM acquisitions were Tealeaf Technology (Web undergo analysis) and DemandTec (merchandising analysis) . But it does report increasing interest in Interact among its clients, and towering hopes for future growth.

*A year’s free AARP membership to everyone who remembers the Affinium brand and can sing the jingle.**

** Okay, just kidding. There never was an Affinium jingle, so far as I know.

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